Initiative - Media Planner

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare media POVs/evaluations. Remain up to date with latest updates from major media partners.
• Maintain the media plan and regularly evaluate the campaign performance.
• Assist with document creation: presentations, visual summaries, schedules and reports.
• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Initiate and coordinate the media buying process in order to deliver exceptional results. Oversee the administration and maintenance of the media plan.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs). Ensure client budgets are managed and on track.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Support the creation of campaign post reports. Source and evaluate proposals from media partners as required.
• Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Ability to work collaboratively as well as independently.
• Experience within an integrated advertising agency an asset.
• Ability to develop and foster relationships with media partners. Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Minimum one (1) year of experience in integrated media planning.
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Client service oriented. Strong learning agility, with a passion for continuous development.
• Post-secondary education (or equivalent work experience) - University graduate and/or advertising/marketing College degree preferred.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Driven desire to develop and excel in a media career.

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

We’re a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We’re a little different. We’re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity™ - a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth. Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry.