Associate Manager, Crm Operations

WHAT ON EARTH IS DECIEM?
Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, Avestan, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.
We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!
What We’re Looking For
We are seeking an Associate Manager, CRM Operations, who will be responsible for end to end email campaign execution to support DECIEM’s direct to consumer channels including: strategy, planning, forecasting, building, deployment and reporting.
This is a hybrid role based out of our Toronto location.
What You’d Be Doing In This Role

• Analyze email performance data and collaborate with Data & Insights team to identify opportunities for testing: Report monthly and quarterly on Consumer Engagement metrics
• Develop hyper personalized CRM strategies to drive customer engagement and retention through customer lifecycle journeys, newsletters and automated triggers
• Collaborate with paid media, website teams, and organic social to build seamless multi-channel flows
• Support with the sustainability and social impact team and diversity, equity & inclusion team regularly to incorporate our approach into aspects of work
• Maintain working knowledge of industry best practices and changes in platforms, and identify how they impact existing programs
• Lead development of DECIEM’s global email templates to serve relevant languages and currencies regionally
• Continuously A/B test audience segments, creative, messaging, timing, etc. to optimize campaign performance
• Work with design and branding to plan and develop email content that closely aligns with DECIEM’s values and is optimized for digital channels
• Maintain daily, weekly, monthly reports that track email KPIs including open rates, click rates, conversion rates, unsubscription rates, eCommerce sales, etc.
• Manage the email deployment process including testing, quality assurance and stakeholder approvals

Skills And Qualifications Needed To Get The Job Done

• Experience working in eCommerce within the beauty industry and/or with loyalty programs is an asset
• Must have 2+ years in a similar role to be considered - having ideally worked with Salesforce Marketing Cloud (Journey Builder, Email Studio) and web analytics (Google Analytics, Adobe Analytics)
• Solid organization and time management skills, detail oriented and ability to focus and work efficiently in a demanding, fast-paced team environment
• HTMP and SQL skills are an asset
• Strong analytical skills with the ability to draw conclusions and make recommendations based on data
• Excellent interpersonal, communication skills both written and oral and ability to work with all levels of staff and management
• Understanding of international data laws (CASL, GDPR, etc.)

What You’ll Be Gaining By Joining Our Team
There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• A dog-friendly office (and lots of cute dogs to play with).
• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Work from anywhere 4 weeks per year.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• 6 months of paid time off for new parents (inclusive of all genders).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• A generous discount on DECIEM products for you, your family, and your friends.
• A hybrid work model (for applicable roles).

BUILDING GROWTH TO POWER GOOD
We are a People first company that lives by our core values to…

• 💡 Create impact
• ❤️ Care too much
• 😊 Do the right thing
• 🚀 Be the future
• 🌱 Respect small things

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!
SUSTAINABILITY AND SOCIAL IMPACT
DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.
Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.
CREATING A HUMAN WORLD OF BEAUTY
DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
#SP