Ceo Or Senior Executive - Nutraceutical / Ethnobotanical & Apparel Company [Remote]

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• RATE: Our client is looking to pay $100,000 – $200,000/yr
• ESTIMATED DURATION: 40h/week - Long term
• LOCATION: Remote - Canada
• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)

THE OPPORTUNITY
What You’ll Do

• Manage disciplined financial operations, owning operational budget and managing runway
• Define KPIs to monitor and improve business performance
• Voraciously consume information and network with industry experts to learn how things work, what people think, and what’s coming next in DeSci
• Validate new initiatives by testing demand from relevant audiences like influencers and customers, and gauging new product feasibility through R&D and quickly building new revenue streams
• Find, validate, and scale strategies for apparel and nutraceutical sales
• Build conviction with customers and investors
• Help in executing the go-to-market strategy
• Assist in developing an inspiring culture that fosters strong leadership and recruits top talent
• Report updates to advisory board, investors, and other stakeholders
• Develop strategic partnerships to further the company’s growth

You will do all of this in a network-first way: by building connections and collaborating with existing communities.
After 1 year, success looks like: you’ve generated $1.5M in top line revenue and $5M in contracted revenue for this company across 10+ strategic partners and influencers, have a team sized to fit the revenue being generated, and increase the broader adoption of the products, with at least 5 marquee names as well as smaller successes.
After 3 years, success looks like: this company is operating at scale and generating +$15M in annual revenue across multiple product lines and sales channels.
You May Be a Fit if You…

• Are scrappy and willing to get your hands dirty.
• Are excited by the future of blockchain, Web3, and Decentralized Science. If you aren’t already in the Web3 industry, you have conviction that Web3 is the future and have a deep background in wellness products, specifically athleisure and plant based medicine.
• Have created viral influencer marketing campaigns for consumer products, especially within the direct-to-consumer model, and have partnered with various sales channels at scale.
• Have venture capital fundraising experience.
• Have a strong bias towards concrete action. You should often ask: “Why can’t this be done sooner?”
• Thrive in uncertainty. You enjoy creating certainty from uncertainty.
• Have a strong bias towards ambition. You should often ask: “Is this the most ambitious plan we could come up with?”

Even if not all of these apply to you, we’d still love to consider your application, particularly if you’d like to learn more about all these.
Why you might be excited about us

• You get to be creative and work with and support indigenous tribes.
• You will work with talented people around the world.
• You are aligned with the startup’s mission, vision, and values.
• Our client have a great network. You want to work with global leaders and ambitious frontier people.

Compensation
This is a Director / Senior Executive role for an early stage web3 startup, so the starting salary is $100k/year+ to target 250k+ with performance bonus plus equity and token allocation.
Benefits

• Paid time off
• Work from home, flexible working hours

What you’ll be working on
Our client is looking for a Senior Executive Leader for this unique position. Relevant experience includes leadership of DTC marketing teams, an understanding of, and ideally connections within, the psychedelic medicine industry, supplement industry, fashion industry, or Web3 (specifically IPNFTs).
Apparel Experience Preferred Over Ethnobotanical/ Nutraceutical Experience.
They are getting many submissions for this role, please consider catching their eye with a brief cover letter stating what about tribal reciprocity, IPNFTs, or psychedelic medicine excites you as well as any experience in those spaces or fashion/ apparel/ CPG that you have. Why are you uniquely suited to this role?
While they are at it... consider including your target salary and what the ideal compensation package would include: salary, bonus or revenue.
________________________________________________
This is a unique opportunity to join an early stage startup leveraging blockchain technology, reciprocal business models, and an indigenous inspired nutraceutical product and apparel line with the goal of supporting indigenous intellectual property as a Senior Executive.
The product concept behind the nutraceutical and apparel line are complete. Their advisors & equity partners include strategists for the largest technology companies in the world and plant medicine experts. We are raising money both through private investment and grants from charitable foundations supporting companies operating at the intersection of indigenous rights and blockchain technology.
Now they need the scale - including additional capital raises, partnerships with enterprises and NGOs alike, and marketing - to get to the next level. Their founding team, which includes experts from the burgeoning psychedelics industry and blockchain industry (especially within the Decentralized Science - DeSci movement), is looking for a leader to help move the company from early product development to mass adoption and validation, while continuing to spread awareness through the apparel line.
Role Overview
Exceptional people are foundational to the success of a great company and they are looking for a stand-out senior leader or equivalent role to drive and manage this early stage startup poised for exponential growth.
The position is very entrepreneurial - they are not always following the established roadmap, and there aren’t always precedents for things like “explain how IP NFTs support indigenous populations.” But you will have extensive support. A strong advisory team through the company is ready to help guide you and execute alongside you.
You will help lead this company and position it for success. You will be responsible for managing viral social campaigns, network-building, and forging partnerships. Most importantly, you’ll be responsible for overseeing the company’s growth strategy through influencer promoted apparel (festival wear, yoga accessories and apparel, bags, etc) and a cognitive enhancing nutraceutical product.
You will exemplify the values of their reciprocal business model and existing relationships with indigenous groups. But you will also show the world the enterprise readiness and maturity of the DeSci movement and help us show the world how to protect indigenous IP in a sustainable way. Your assistance in developing the sales, marketing, and channel strategy will help us scale to mass adoption.
If you’re interested in leading something new that will maximize your potential, please apply!
Apply Now!
Braintrust Job ID: 6680
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.