Area Sales Manager - Gta East Ontario

Position Summary

The Area Sales Manager sells the organization's products to established on & off premise customers, develops new distribution opportunities with full list of customers, and manages all brand building initiatives in territory. The Area Sales Manager reports directly to Proximo Ontario Sales Manager. This individual will activate against organization objectives for distribution, programming initiatives, brand building, ROI and budget expectations, and brand plans.

Role & Responsibilities

· Manage a territory of retail customers, both key account & independent locations, executing brand building programs to achieve company retail objectives for distribution, display, and shelf management. Conducting staff and consumer education and tasting sessions to drive volume and distribution of our portfolio, to increase Proximo market share in this channel

· Manage a territory of on-premise customers for well and back-bar distribution, menu placements, and staff and consumer education and tastings; to increase Proximo market share in this channel

· Create and present winning customer presentations that maximize scorecard ROI for Proximo in territory, and negotiating with customers within defined brand budget plan

· Develop excellent relationships within urban and rural retail and on-premise customers, community events, charitable organizations, members of the industry, and colleagues in order to attain sustainable growth and achieve liquid to lips sampling goals with all customers

· Use EZ Focus sales data and CRM tool to understand account performance for Proximo and competitor portfolios, identifying opportunities to increase volume and value, and leverage brand sales to drive portfolio success with all customers

· Generate consumer awareness for Proximo portfolio with staff and consumers through trade shows and throughout the highly influential on & off premise network

Key Competencies

• Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.

Knowledge and Experience

· High level of professionalism and 1-2yrs industry experience

· Knowledge of LCBO/AGCO liquor regulations, current market trends and competitive landscape

· Post-secondary education or higher with excellent computer skills and analytics capabilities

· Able to work evening/weekend hours for trade shows, community events, work related travel

· Disciplined sales approach, highly organized, with excellent problem-solving skills, and time management techniques

· Experience managing T&E and brand budgets

· Proficient in Microsoft office programs, and navigating EZ Focus sales reporting

· Possesses strong business acumen, excellent computer skills, and keen negotiating skills

· Possesses ‘Spirit of the Entrepreneur’