Sr. Social Media Coordinator - 1-Year Contract

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Forging our community across our MEGA brand! You will act as the voice of our brand across our community providing key information leading up to flagship launches as well as providing community listening updates to the brand team based on your interactions with our community. In addition, you will be responsible for our social channel management operations. This position will partner with the Sr Manager, to build and deliver on strategic vision of this department and maximizing efficiencies around Mattel’s publishing efforts.

The ideal candidate will have both an analytical and creative mindset; Someone who can juggle multiple responsibilities, with a strong emphasis on organization and attention to detail. You will work closely with different cross-functional teams internal and external on goals and areas of focus. Finally, you will represent your team’s efforts in cross-functional meetings: Building and delivering data-backed presentations that highlight your team’s achievements, barriers, and next steps for delivering excellence in your areas of responsibility.

What Your Impact Will Be:

• Work alongside our social and marketing teams to promote product launches.
• Be a spokesperson for our brand.
• Build out our social channels and increase engagement.
• Report back on community sentiment and engagement.
• Engage and chat directly with our community through our different social platforms.

Publishing Operations

• In partnership with the Creative team, execute against an asset delivery workflow.
• Brief creatives teams for content.
• Other channel management responsibilities as the business continues to evolve.
• Content calendar planning.
• Connect and partner with our cross-functional teams for cross channel posts.
• Perform general channel management, including publishing assets, videos and creating metadata aligned with channel strategy and platform best practices.
• Collaborate with the Strategy team to execute against a portfolio of content calendars.
• Regularly update channel and content curations.

Performance Analysis/Reporting

• Assist the Sr. Manager in providing regular channel and content performance updates to cross functional teams.
• Document and interrogate performance data of uploads in real-time against benchmarks.
• Execute and report on test & learn initiatives developed in collaboration with the strategy team.

Live Optimizations

• Apply adjustments to content based on results of real-time performance data.

What We’re Looking For:

• Strong communication skills to be able to plan and approve community posts with legal and marketing teams.
• Experience in the consumer internet/media industries, and content publishing landscape.
• Moderate technical knowledge, being comfortable exporting large quantities of post data and filtering down into community sentiment.
• BA/BS preferred.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Strong time management, planning, and project execution skills.
• Minimum 1-2 years’ experience in content publishing (Facebook, Instagram, and YouTube)
• Google Analytics, YouTube Analytics (including CID) experience required.
• An articulate individual with a good command of written and spoken English and French.
• Ability to analyze data and extract insights to create recommendations.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.