Marketing Specialist I Jobs

Role : Marketing Specialist

Duration : 12 Months (Contract)

Location : St. Lauent, QC

Remote : Hybrid

Digital Copywriter

As a Digital Copywriter, you will play a vital role in developing engaging and persuasive content across various digital platforms. Your exceptional writing skills, creativity, and understanding of the aviation industry will contribute to enhancing our brand image, driving customer engagement, and increasing our online presence. You will work closely with our marketing and communications team to create compelling copy that resonates with our target audience and promotes our products and services effectively.

The Digital Copywriter will be responsible for creating compelling, engaging, and persuasive copy for our digital marketing initiatives. You will work closely with the marketing team, collaborating with designers, content creators, and other stakeholders to develop effective written content that aligns with our brand voice and objectives. Your primary focus will be on crafting copy for website pages, landing pages, email campaigns, social media, digital advertisements, and other digital assets.

Digital Copywriter Responsibilities

Develop and execute digital copywriting strategies that enhance brand awareness, engage our target audience, and drive measurable results.

Write clear, concise, and persuasive copy that effectively communicates key messages and captures the attention of online users.

Collaborate with cross-functional teams to understand project requirements, target audience profiles, and marketing objectives.

Conduct SEO research for high-performing keywords that align with a website's or piece of content's goals

Conduct thorough research on industry trends, aviation-related topics, and competitor analysis to ensure content remains current, relevant, and distinctive.

Create and optimize website copy, ensuring it is search engine optimized (SEO) and user-friendly.

Write compelling copy for digital advertising campaigns across various platforms, such as Google Ads, social media ads, and display ads.

Develop engaging email copy for newsletters, product updates, promotions, and customer communications, adhering to best practices for email marketing.

Craft persuasive and concise copy for landing pages that align with specific campaigns and encourage conversion.

Collaborate with designers to ensure copy and visual elements work together harmoniously to deliver a seamless user

Channel Marketing Specialist Requirements

Bachelor's degree in English, Communications, Marketing, or a related field.

Proven experience as a digital copywriter or content writer, preferably in the aviation industry or a related field.

Exceptional written and verbal communication skills, with a keen eye for detail and grammatical accuracy.

Strong understanding of digital marketing principles, including SEO, social media, email marketing, and content marketing.

Ability to adapt writing styles and tone to different target audiences and digital platforms.

Familiarity with industry-specific terminology, trends, and regulations related to aviation is highly desirable.

Proficiency in using content management systems (CMS), keyword research tools, and analytics platforms.

Demonstrated ability to meet deadlines, manage multiple projects simultaneously, and work well under pressure.

Creative thinking and problem-solving skills to develop innovative and engaging copy concepts.

Strong organizational skills with a meticulous approach to project management and attention to detail.