Lifecyle Marketing Specialist Jobs

Lifecycle Marketing Specialist

Toronto, Ontario

Do you want to work with one of Canada's iconic brands? Do you thrive on translating creative and strategic ideas into innovative customer-centric programs that drive true value to customers - and are always thinking about what's next? If you believe in having fun while working smart and making an impact, we want to hear from you!

WE HELP BUSINESSES FIND THE RIGHT PRINT MARKETING SOLUTIONS

TPH has been helping businesses across Canada find print solutions to fit their marketing needs and build their brands since 1961. We are a full-service print communications company with a proud history of delivering effective solutions, strategically positioned nationally to serve the local markets.

Our mission is to provide a positive experience by communicating effectively, bringing ideas to life, and listening carefully to our clients' wants and needs. Our people are the cornerstone to our success and our priority is always to deliver a raving-fans service. We bring solutions to our customers and celebrate wins together as a team.

Reporting to the Chief Marketing Officer, you will be responsible to drive customer acquisition and retention strategies across a variety of marketing channels. You will work closely with our internal teams to plan and execute demand-nurture strategies for a successful multi-channel customer experience that drives true value for the business while maintaining our company's mission of delivering raving-fan service.

The Role

• You will lead customer lifecycle strategies to support customer engagement and retention, alongside driving sales. You will monitor and report on campaign performance and optimize based on learnings. You will co-create SEO blogs, website landing pages and content to engage, retain and reactivate our target B2B customers, and optimize customer journeys to scale lifecycle processes.
• You will contribute to improving channel KPIs by analyzing performance trends and provide improvement recommendations for customer audiences to increase ROAS.
• You will develop data-driven rationale to drive new customer acquisitions, and test targeting strategies, channels and campaigns, in collaboration with our core team and external partners, including SEO and paid media agencies.
• You will work closely with our local teams at 65 locations across the country, and lead retention programs across digital marketing channels, creating engaging incentives that drive customer loyalty and satisfaction.
• You will support the evolution of personalized emails for our prospects and customers in various industries, based on industry calendars, purchase behavior, and seasonality.

Your Perfect For This Role If You

• Able to learn and implement on the fly, turn on a dime, without relying on strict corporate direction or traditional processes.
• You are curious and analytical, continually working to learn what works and what doesn't, in your quest to optimize performance and be better.
• Have excellent writing skills and operate with a keen eye for process and organization.
• Always willing to do the right thing and help the team. We all roll up our sleeves and dig into the work to deliver the best results.
• Have 3+ years of experience in a similar role/capacity.
• You are genuinely kind and caring, and you prefer working with can-do minded people. And you have an amazing work ethic to boot!
• You pay attention to details. Accuracy and quality matters to you.
• Are a creative thinker who can look beyond the traditional approaches to find unique opportunities to solve big problems.
• You are self-motivated with the ability to quickly translate creative brainstorming into user-centric experiences.

Don't meet every single requirement on the list but feel you're a good fit? Please get in touch as we would love to hear your story.

About Tph

TPH is a Canadian-owned family business operating 65 retail production centres in British Columbia, Alberta, Ontario & Nova Scotia. Since 1961 we have served Canadians as part of the community. TPH is delighted to join the list of respected organizations that have been recognized as one of Canada's Greenest Employers of 2022. The award, presented by MediaCorp Canada Inc., is given to employers that lead the nation in creating a culture that values sustainable initiatives and environmental awareness. As a result of our environmental initiatives, The Printing House was rated North America's most forest-friendly printer in Canopy's 2019 Blueline Ranking, the only comprehensive assessment of the environmental performance of North America's printers.

Inclusion and Equal Opportunity Employment

TPH is an equal opportunity employer that values diversity and inclusion. Accommodations are

available upon request for candidates taking part in all aspects of the selection process. If you

believe TPH is a good fit for you, feel free to submit your application, we would love to hear from

you.

Would you like to learn more about TPH?

Visit our website at TPH.ca to discover a world of opportunity.