Head Of Product Marketing -East Coast Based

Help us bring people and businesses together

Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.

The Past, Present & Future

In 2013, Uberall was born out of the vision by longtime friends and business partners David Federhen and Florian Hübner. They wanted to bridge the online and offline world more effectively, so companies could generate new customers, build customer relationships and increase their sales. They created a platform that would connect companies with local customers through search and discovery, engagement and conversion.

In July 2021 we acquired one of the most successful location marketing platforms in the US, MomentFeed, and raised a series C funding round of $115m. We plan to seize on this momentum to rapidly expand in North America and become the undisputed global leader in this space. This role is pivotal to us executing on this journey!!

You and us

Over 400 Uberallers, with 50+ different nationalities, live and breathe our three core values:

🌵 GROW TOGETHER

⛰ DEMONSTRATE PASSION & PERFORMANCE

✊ BE BOLD & DRIVE CHANGE

So, what are you waiting for? If you're passionate, driven, and ready to be bold, we want you on our team! Apply now and let's grow together.🚀

We are seeking an accomplished and strategic Head of Product Marketing to help fuel the Uberall Growth journey. As the Head of Product Marketing, you will play a critical role in driving the adoption of our platform through the development and execution of comprehensive product marketing strategies.

Working closely with cross-functional teams, including product management, sales, and marketing, you will collaborate to ensure effective product positioning, messaging, and go-to-market strategies that resonate with our target audience. As a key driver of our success, you will need to quickly become an expert on Uberall products, the market, our customers, and our competition.

The ideal candidate for this role has a proven track record in B2B SaaS product marketing, exceptional leadership skills, and a strong understanding of the martech industry. We are seeking someone with a great combination of strategic thinking and execution excellence, along with a self-starter attitude and a can-do approach

Your Responsibilities:

• Competitive Analysis: Continuously monitor and analyze competitor activities, pricing strategies, product offerings, and messaging in the location marketing space and overall martech industry. Utilize these insights to identify areas of opportunity and inform our competitive positioning and response, including the development of battle cards and win-loss analysis.
• Customer Insights: Collaborate closely with customer success and support teams to gather customer feedback, insights, success stories, and case studies. Leverage these insights to enhance product positioning, messaging, and marketing strategies and contribute to customer-focused content creation.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute effective go-to-market strategies for new product launches and feature releases. Drive alignment and coordination across marketing, sales, and product teams to ensure successful product launches and maximize market penetration.
• Team Leadership: Lead and develop a high-performing product marketing team, providing mentorship, guidance, and support. Foster a collaborative and results-oriented culture within the team, ensuring alignment with overall marketing and company objectives.
• Sales Enablement: Develop sales enablement materials, including collateral, presentations, and training programs, to empower the sales team with the knowledge and tools needed to effectively promote and sell our solutions. Collaborate with the Go-to-Market Operations Enablement teams.
• Marketing Campaigns: Work closely with the marketing team to develop and execute integrated marketing campaigns that drive product awareness, demand generation, and customer acquisition.
• Product Positioning and Messaging: Define and articulate compelling value propositions, messaging, and positioning strategies tailored to different customer segments and buyer personas. Ensure consistent and impactful messaging across all marketing channels and materials.
• Market Analysis and Segmentation: Conduct thorough market research and analysis to identify target market segments, customer needs, industry trends, and competitive landscape. Utilize these insights to inform product positioning, messaging, and differentiation strategies

Your Profile:

• Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Excellent strategic thinking and analytical skills, with the ability to translate market insights into effective marketing strategies.
• Deep understanding of B2B SaaS product marketing principles, including product positioning, messaging, and go-to-market strategies.
• Proven experience in product marketing, preferably in the B2B SaaS Martech industry.
• The results-driven mindset with a focus on driving business growth.
• Exceptional communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
• Experience in conducting market research, segmentation, and competitive analysis.
• Strong leadership skills with the ability to inspire and develop a distributed global team.
• Bachelor's degree in marketing, business, or a related field. MBA or advanced degree is a plus.

What we offer:

💜 A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team of over 400 people working in 30 different countries allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.

😁 A truly human culture We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit.

🤸🏽♀️ Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Detroit, and London. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.

💸 A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP.

♺ Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team.

🧘 Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location.

⭐️ All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments, and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know.

🌵 Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback, and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. Need to improve your language skills? We have German and business English classes, and virtual coffee chats in 7 different languages.

🖥 Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know.

Remember our "Grow Together" value from the beginning of the ad?

We mean it.

🌵🏔✊

Everything starts with getting in touch. The best way to express your interest is by applying online. We will be carefully reading your profile and can't wait to hear from you.

In the meantime, let our " life@uberall " social accounts give you some real life impressions.