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Head Of Demand Generation
Company | Atlassian |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-06 |
Posted at | 10 months ago |
Working at Atlassian
- Collaborate with the sales team to develop a comprehensive approach toward strategy, targeting, lead follow-up, and conversion.
- Accountable for overall Net new customer, PEU, MAU, Pipeline, MRR OKRs for the Market you serve.
- Scale and maintain an optimal team structure, knowing when to bring expertise in-house vs outsourcing critical skills.
- Enhance the marketing campaign management function by actively engaging in execution, while also providing guidance and support to the team to improve efficiency across multiple channels.
- Collaborate with the marketing operations and analytics team to establish key performance indicators (KPIs) for monitoring campaign and market performance on a daily, weekly, and quarterly basis. Regularly refine strategies based on initial successes and obstacles, make necessary adjustments as needed, and optimize for the best results.
- Recommend new systems and processes to track & monitor campaign performance and influence on revenue .
- Lead a team of lifecycle and campaign marketers focusing on multi-channel campaign execution to drive pipeline and revenue impact.
- Develop a comprehensive market demand strategy that encompasses campaign investment and channel mix to effectively generate new and expansion revenue across the market.
- Demonstrate strong influencing ability and presence with the Executive Leadership team.
- Passionate about providing exceptional prospect and customer experiences.
- Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value.
- A self-starter who thrives in a fast-paced, high-growth start-up environment.
- 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution.
- Have the communication skills to convey complex ideas with clarity, confidence, and authority.
- Proven success in building, developing, and leading growth and demand generation teams.
- Hire, develop, and lead an inclusive, engaged, and high-performing team.
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