Group Marketing Specialist Jobs

Group Marketing Specialist

Why you’ll love this role

The Group Marketing Specialist supports all marketing and administration activities including and communication materials/activities, webinar and other marketing administration tasks, data gathering and analysis, digital & social posts and management reporting/dashboards for Group Marketing initiatives. The Group Marketing Specialist will support the marketing team and be the main point of contact for day-to-day requests and will provide administrative support to the Product and Marketing team.

What you’ll be working on

• Manage the library of materials, ensuring that communication and marketing collateral is accurate, up to date and meets corporate brand guidelines – annual review required.
• Gather, analyze and interpret data, producing reports, dashboards or other KPIs to assist in data driven decisioning and planning
• Manage and support marketing governance & compliance using Workfront and other tools – ensure requisite approvals are obtained and logged
• Perform marketing administrative support to the team – i.e. tracking of content updates, annual update and compliance review of marketing materials, issuance of CE certificates, invoice processing
• Assist/execute event planning and preparation of distribution partner and internal webinars, seminars, client events and annual conferences
• Manage the library of materials including website content, ensuring that communication and marketing collateral is accurate, up to date, reviewed annually and meets corporate brand guidelines
• Manage and execute webinars
• Write, produce and distribute communication including bulletins, newsletters, product pieces, emails, pitch deck slides and other sales tools

Working Conditions

• May be required to work extended hours on occasion (i.e. urgent communications requirements)
• Hybrid office environment – expectation for weekly office attendance
• Some infrequent travel may be required
• Prolonged periods of concentration and attention to detail

Interactions

• Key external partners include: Distribution partners; external vendors and consultants; industry contacts and associations
• Employees and management on a local and national basis
• Key internal partners include: product/marketing team, sales, events and design corporate communications; legal/compliance; linguistics; head office group employees

What you’ll need to have

• 2+ years of Marketing experience within the financial/insurance services industry
• Strong administrative and project management skills
• Experience building and managing marketing/communications campaigns
• Experience with email marketing, digital marketing, marketing analysis
• Analytical – quantitative/qualitative skills, able to gather data and tell a story in dashboards, management information presentations etc.
• Experience as a writer/ability to write effective copy for B2B and B2C audiences
• Excellent presentation skills; ability to create polished decks

Key Competencies

• Sense of urgency and drive for results
• Strong interpersonal and communication skills
• Customer-centricity with focus on integrity, initiative, and innovation
• Ability to apply new learning to solve problems or improve processes
• Strong, well-developed organizational and administrative capabilities
• Strong collaboration - ability to develop and maintain working relationships
• Sense of urgency and drive for results
• Clear and concise business writing, editing, proof-reading
• High accountability and pride of ownership
• Ability to work independently and as a team member
• Ability to project manage deliverables with strong attention to detail/accuracy and ability to prioritize multiple tasks and projects

It would be nice for you to have

• Bilingualism (French/English) is an asset
• Completion of post secondary education with courses in communications, marketing, journalism and graphic design an asset

Beyond the salary

For regular full-time positions, Empire Life offers a competitive salary and comprehensive benefits package including:

• Social club
• Career choices
• Benefits plan
• Pension plan
• Learning & development
• Current career opportunities

Get to know us

We’re one of the top 10 life insurance companies in Canada and offer an environment that encourages the pursuit of personal and professional success. At the heart of that success is our focus on customers; we provide protection and financial security for Canadians—with a personal touch.

We acknowledge and reward talent, and support our employees in achieving and exceeding individual and organizational goals. Our goal is to make Empire Life a great place to work, learn and grow, where people can be their true selves, feel they belong and have equal opportunity for growth in their careers. We’re also committed to supporting an inclusive workplace that values diversity.

If you’re looking for an exciting opportunity and the chance to build a career in an innovative and dynamic organization, submit your resume by clicking on Apply.

Empire Life is committed to providing equal access to employment. Empire Life welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format please contact [email protected]