Director, Marketing & Technology Jobs

What We Do:

Arthritis Society Canada is on a mission to fight the fire of arthritis with the fire of research, innovation, advocacy and information and support. That’s because arthritis robs six million Canadians of their mobility, mental and physical well-being, and in some cases, their livelihood. It is Canada’s most common chronic condition, and there is no cure.

Why Join Us:

A career with us is more than just a job. It’s an opportunity to use your talents to push back against the devastation of arthritis. Fighting the fire of arthritis gives meaning to our work, incites collective action and drives us to excellence in all we do. Our bold and ambitious strategic plan, Accelerating Impact, is propelling our work to create transformational change. We are united, transformative and impactful culture. Our people are essential to our efforts and we will empower you to be successful in your role. We are honoured to be a 2022 Canada’s Most Admired™ Corporate Cultures winner, and proud to be accredited under Imagine Canada’s Standards Program.

Our Marketing & Communications Team:

Our talented Marketing & Communications team is made up of creative professionals with subject-matter expertise in disciplines including corporate communications, media relations, digital engagement, social media, graphic design and writing. They showcase and increase awareness of our critical cause and the incredible work we do, tell impactful stories and ensure arthritis is positioned as a top 5 health concern.

Purpose of Role:

Working in collaboration with the Senior Director, Digital Engagement and Director, Brand Marketing & Campaigns – as well as the IT team - The Director, Marketing & Technology will play a crucial role in bridging our organizations digital functionality with both digital and traditional marketing and communications efforts. The Director will work to ensure all marketing, communications and digital strategies are aligned and leveraged in partnership with technological functionality, available and potential platforms, messaging and timing to ensure the organization is working to maximize ROI per stated goals. This results-oriented leader will ensure strategic alignment, execution and ongoing optimization of Arthritis Society Canada's paid, organic, shared and owned digital media programs, media partnerships and content marketing.

Key Accountabilities:

• Collaborating with content owners to optimise user experience, identify new opportunities for development, and ensure brand integrity.
• Leading digital vendor management for online properties, resources and services.
• Overseeing the strategic development of the email channel to optimise user experience, whilst aligning to overall goals and priorities of mission, fundraising, and awareness nation-wide.
• Overseeing the strategic planning, execution and ongoing optimization of our marketing efforts through technology - including, but not limited to, paid search, social media, display, re-marketing, native, YouTube/video, and affiliated channels, website, webinars and other online events.
• Overseeing social media strategy, campaigns and digital content calendar ensuring achievement of goals, key message delivery, audience engagement and positive brand affinity.
• Leading SEO initiatives for organic optimization, including on-page optimization for content strategy and engagement and technical optimization.
• Leading the digital brand and awareness strategy for Arthritis Society Canada’s online platforms including website, social media and email, aligning to overall business strategy and program priorities of mission, fundraising and awareness outreach.
• Evaluating and providing reporting for digital brand and awareness functions to stakeholder teams, aligned with the organization’s emerging Data Strategy.
• Overseeing our web properties, including website development, activation and ongoing management, including Content Management System, user journey, experience, testing and quality assurance.

Qualifications, Experience & Skills:

• Familiarity with and understanding of a complex, multi-stakeholder environment and sensitivity to issues impacting organizational reputation.
• Experience and ability to serve as a spokesperson on organizational matters, as necessary.
• 5 years of direct work experience in a communications capacity.
• Energetic, self-motivated, and results oriented.
• University degree in communications, journalism, public relations, or equivalent with a minimum of 7 years’ experience in the private/public sector, or an equivalent of education and experience.
• Excellent judgment and the ability to be flexible and diplomatic.
• Excellent technology skills.
• Exceptional oral and written communication, presentation, interpersonal and client relationship management skills are essential. Bilingual (English and French) language skills an asset.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines, ability to identify and resolve or escalate conflicts.

Some Highlights of What we Offer:

• Time-Away Programs: Vacation (at least 3 weeks), personal days, holiday closure & summer hours.
• Health & Wellness: Extended healthcare benefits (including dental, vision, prescription drugs & disability coverage), choice of healthcare spending account and/or healthy living account, virtual 24/7 healthcare access & discounted fitness membership.
• Performance Rewards: Pay for performance incentive program.
• Retirement Planning: DCPP whereby you contribute 4% of earnings & we match this with 5%, and a convenient reduced-fees Group RRSP scheme.
• Ways of Working: Working with us doesn't have to mean working in an office to have an impact. Our dedication to enabling you to flourish means that you can have choice and flexibility in where you work and live, subject to the needs of your role, the people you serve and our requirements. We have a hybrid working model, with home and office-based options available. We will always list a primary location which will be where you go for in-person teamwork. This job can be done anywhere in the GTA with the primary office location as Toronto to which travel will be required, exact frequency to be agreed with your supervisor.

Apply Now:

If you are interested in, and qualified for, this exciting opportunity, please submit a cover letter and resume to [email protected]. We thank all applicants for their expression of interest, however only those selected for an interview will be contacted.

Interested in a different role or know someone that would be a great fit for our team? We are creating an organization that is an exceptional place to work and volunteer. You are encouraged to visit our official careers site at www.arthritis.ca/careers where you can view all our current job opportunities across Canada, and learn more about why you should join our team to help extinguish arthritis for good!