Vice President, Cpg, Th

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and ~30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – BURGER KING®, TIM HORTONS®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Vice President, CPG, Tim Hortons

Tim Hortons (CPG) is looking for a curious, hungry, innovative, and experienced international CPG professional to lead our multi-market, multi-functional CPG team. Joining Tim Horton’s CPG team can be compared to partnering on an entrepreneurial venture that is empowering, agile, innovative and a growth engine for our overall Tim Hortons business. The CPG team at Tim’s is on a journey to build our brand into Food and Grocery retail channels in Canada, US, Mexico, and other international markets. Tims CPG has already become the #1 and #2 market share in many grocery categories in Canada and is now one of the largest Canadian CPG companies as measured by sales. It is also driving recurring double-digit growth in the US with a clear runway for expansion and has recently been entering new countries around the world – in some cases where Tims restaurants are also being built-out and in other cases where CPG products are the first foray for the brand into the country. Our diverse CPG team is experienced across markets and industries, leading exponential growth in many categories like roast and ground coffee, single-serve, instant coffee, hot chocolate, soups, ice cream, cold brew, creamers and many more products within grocery.

The Vice President, CPG will lead the end-to-end P&L of Tim Hortons at Home products within diverse food channels (ecommerce, grocery, club, HoReCa, D2C etc.) The leader will serve as the subject matter expert for the industry by establishing strong partnerships across retailers, co-manufactures & market partners helping to leverage our innovative high quality product portfolio. As a champion of the brand, you will drive the global CPG vision and strategy, placing a strong emphasis on brand development. The key functions that will report into this role include General Managers for each of Canada, the US, and International, as well as a Head of CPG Marketing & Category Management. The responsibility set of these direct reports includes the end-to-end functions for managing the CPG business: strategy, finance, sales, brand and shopper marketing, supply chain, insights, product development, and category management. With your expertise, you will lead cross-functional collaboration, ensuring the brand’s consistent representation and amplifying its value proposition in everything you do.

Responsibilities

What you’ll do:

• Liaison with cross functional RBI leaders to enhance processes and gain expertise.
• Build the most effective go-to-market strategy, positioning the categories to lead market share.
• Build strong partnerships with brokers and retailers within each market.
• Develop a regular customer / distributor review schedule with clear success criteria.
• Evolve and build the right skill set and team structure to deliver the vision.
• Support ideation and commercialization of new product innovation.
• Liaison with the Restaurant team and build partnerships and opportunities for mutual business growth.
• Partner to build brand awareness and marketing strategies.
• Translate consumer and category insights into a marketing strategy that drives sales, consumer engagement and Tim Hortons brand love.
• Ability to think strategically and develop long-term brand strategies that align with business goals and market trends.
• Deliver a Global growth strategy for the CPG business unit (Channel, Product, Team, New market entry).
• Own the end-to-end P&L and build a portfolio strategy for each market, product category and retailer account.
• Support distributors and their teams as they manage major accounts.
• Develop monthly forecasts based on retail sales and provide updates to the vendors that produce our products.
• Find efficiencies within the value chain for sourcing, distribution, reconciliations, and optimize trade investments.

What You’ll Bring

• You are comfortable turning data into actionable insights and presenting to senior executives.
• Deep marketing expertise and a strong understanding of the QSR and/or CPG and Retail landscape in Canada.
• Can navigate complexity and remove barriers to move faster.
• Entrepreneurial mindset; you thrive in ambiguity and can inspire a team of high potential industry leaders to achieve their potential.
• Understands upstream (internal cross-functional stakeholders) and downstream (brokers and retailers) implications of their work.
• This position requires occasional frequent international travel - a valid passport is required.
• Results-oriented, self-starter and highly motivated.
• A passion for our brand. The ability to inspire and motivate teams and external partners to embody and champion Tim Horton’s values.
• Hungry, Humble, Hard-working and with a genuine ownership mindset.

Requirements

• 10+ years’ experience in brand management and marketing roles within the CPG industry, 5+ leading international teams
• MBA, or equivalent experience
• Coffee industry experience is a plus
• Able to travel extensively, with some overnight travel

About Us

Tim Hortons is more than a coffee shop – it’s one of the largest restaurant chains in North America and the largest in Canada. Its diverse menu appeals to a broad range of tastes, solidifying its place as one of Canada’s most iconic brands in the process. The company operates in the highly competitive quick-service restaurant sector, part of the broad multi-billion-dollar food-service business. Its powerful scale and reach in Canada create unmatched opportunities, but also the dynamic challenge of leading the industry. Tim Hortons is more than a place to work – it’s a chance to be a part of the driving force behind a company and culture so many people love. Find your role in this growing company and help us serve the neighborhoods we call home.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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