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Specialist, Brand Marketing - Control Brands
Company | Loblaw Companies Limited |
Address | Brampton, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-07-07 |
Posted at | 10 months ago |
Referred applicants should not apply directly to this role.
- Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
- Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting findings
- Billing: Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner
- Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
- Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
- Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise best practices
- Contribution to the achievement of campaign objectives
- Successful execution of projects
- Accurate/up-to-date budget tracking and reporting
- Delivering on day-to-day marketing activities, timeline management and plan execution
- Developing insights from data & analytics
- Balancing delivery for multiple projects in a fast-paced environment
- Brand communications, creative & media strategy (traditional and digital media)
- Project management
- Knowledge of general marketing strategy and business principles
- 1-3 years of experience
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