Residential Marketing Coordinator Jobs

Strategic Group owns and develops office, retail, and residential properties across Canada. Beyond real estate, we own business in construction, building services, oilfield services, hospitality, pet care, agriculture, technology, and corporate finance.

Residential Marketing Coordinator

Calgary, AB, Canada

Strategic Groupowns and develops office, retail, and apartment properties across Canada with a strategy to own for the long term by focusing on sustainability and recurring revenue. Strategic Group fosters a corporate culture of creativity and unconventional approaches, which has created a vertically integrated operation that encompasses acquisition, financing, development, redevelopment, leasing, asset management and property management.

Residential Marketing Coordinator

Strategic Groupis seeking a highly motivated and dynamicResidential Marketing Coordinatorto join our Brand & Community team. Reporting directly to the Manager of Brand & Community, the successful candidate will play a crucial role in driving our residential marketing initiatives.

In this position, the Residential Marketing Coordinator will be responsible for developing and executing various marketing strategies, with a focus on digital advertising channels such as Google search and display ads, Facebook/Instagram ads, and RentSync ad copy and creative.

Additionally, the selected candidate will oversee the management of our residential websites, ensuring a seamless user experience and effective lead generation. The Residential Marketing Coordinator will utilize their creative skills to develop captivating brochures, templates, and other collateral. This is a unique opportunity for a driven individual to contribute to the growth and success of our residential properties while fostering meaningful relationships with tenants and vendors daily.

Key Responsibilities

• Monitor the performance and constantly optimizing the campaigns based on data-driven approach and learnings from multiple A/B tests
• Assist in the development and execution of comprehensive marketing strategies for residential properties, focusing on digital advertising channels such as Google search and display ads, Facebook/Instagram ads, and RentSync ad copy and creative.
• Utilize creative skills to develop captivating brochures, templates, and other collateral materials.
• Launch Marketing - assist in the building of new launch campaigns/ads for paid search, YouTube, and display across multiple ad platforms.
• Oversee the management of residential websites, ensuring a seamless user experience and effective lead generation.
• Additional tasks that may be requested by the Brand & Community Manager
• Rentsync platform updates and reporting to the Brand & Community Manager on CRM marketing analytics.
• Stabilized Marketing - provide insight into ad performance, suggestions & creating new content to build brand awareness when required.
• Social Media account monitoring & posting (scheduling, creative, copy) across all Residential assets.

Qualifications

• Bachelor’s degree in marketing, Communication, or a related field.
• Minimum of 3 years of experience in residential marketing.
• Graphic design experience is an asset.
• Possession of a valid Class 5 license and a reliable vehicle.
• Strong written and verbal communication skills.
• Excellent interpersonal skills with the ability to communicate effectively and professionally.
• Strong tactical knowledge in all social media channels (specifically Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube)
• Strong time management skills and adaptability.
• Ability to work independently or as part of a team.
• Has 3+ years of experience in paid acquisition marketing running Paid Search, and/or Display campaigns in Google Ads, Facebook/Instagram Ads, etc.
• Ability to travel to Edmonton occasionally.

AtStrategic Group, we value our employees and offer a competitive compensation package that includes an extensive health and dental benefit plan, among other perks, including three weeks of paid time off and five flex days to promote work-life balance. We embrace a hybrid work environment that allows for flexibility and accommodates individual needs.

Our strategy is to own real estate and other investments for the long term, which is why we focus on sustainability and recurring revenue. Our creative and unconventional approach to business is reflected in our mantra: Creating value others can't by seeing what others don't.