Senior Marketing Coordinator Jobs

Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team…it could be YOU!

Senior Marketing Coordinator

This role provides marketing support for a variety of marketing activities, including tactical planning and delivery, engagement with strategic partners, budget tracking, as well as managing the delivery of several key projects. This role will work directly with operational staff, as well as with various vendors to realize tactical delivery.

What will you do?

Research and Analysis

• Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key decisions.
• Leading tracking, analysis and performance reporting of campaign and web analytics.
• Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.

Brand Activation

• Managing storytelling and expression of the brand to extend reach and impact.
• Supporting the development and implementation of brand activation plans.
• Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

• Collaborating with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
• Collaboratively supporting websites under the division, including researching, creating, and publishing website content.
• Monitoring and responding to customer online reviews.
• Working with the MarTech and Growth Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
• Leading the development, implementation, and performance reporting of email marketing campaigns.
• Overseeing and managing social media platforms, content, and performance.

Traditional, Out of Home, and Sponsorship Marketing

• Pursuing amenity and building sponsorship naming rights.
• Orchestrating geo-targeted out-of-home campaign planning and execution.
• Developing and managing the submission of industry award applications.
• Working with industry publications and news media outlets to roll out earned and paid media.
• Providing tactical support to sales teams in terms of marketing collateral, brand / product messaging, event coordination/attendance, client engagement, and other activities.
• Leading the tactical approach and execution of on-site signage.

Tactical Planning and Management

• Tracking expenditures to actively managing marketing budgets by project, as well as quarterly period.
• Creating and managing implementation of marketing plans.
• When required, providing/supplementing tactical planning/delivery to other regions and divisions.

Creative and Production Orchestration

• Co-managing and maintaining digital assets and libraries.
• Managing vendor (agency) contracts.
• Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre- and post-production.
• Receiving direction from the Interactive and Design Coordinator/Partner as well as collaborating with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
• Providing business, brand, and creative direction, including scoping of work.

Service Innovation

• Oversee and support special projects being conducted within the division.
• Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
• Performs other related duties as assigned.

What do we look for?

• Strong analytical and problem-solving skills.
• Completion of a degree in Marketing or Business from an accredited Institution.
• Excellent interpersonal and customer service skills.
• Ability to prioritize tasks.
• Ability to function well in a high-paced and at times stressful environment.
• Excellent verbal and written communication skills.
• Proficient with Microsoft Office Suite or related software.
• Excellent time management skills with a proven ability to meet deadlines.
• Excellent organizational skills and attention to detail.
• Budget management.
• At least five years of marketing experience.
• Experienced with CRMs and MAPs.
• Desire for continuing education and personal development.

Powered by JazzHR

lDw7MBzqdr