Product Manager, Awm (Greater Mississauga Area)

Reporting to, supporting and working under the direction of the Business Unit Director - Advance Wound Management (AWM), the Product Manager is responsible for assisting in gathering market research and voice of customer insights to guide the development and execution of a commercial strategy for his/her product portfolio across the Canadian marketplace. He/she will be the strategic leader of their portfolio who formulates a portfolio strategy and roadmap, creates launch plans and marketing programs to inspire and motivate the sales team to deliver annual revenue targets and portfolio performance.

Hybrid role involving 3+ days per week in Mississauga area office.

Job Responsibilities

Market Intelligence

• Analyzes market trends, updates market intelligence, and performs market research
• Responsible for hosting voice of customer events to gain customer insights (ad boards, focus groups)
• Build strong relationship with sales force and external customers by regular in-market presence & surveillance
• Responsible for regularly gathering market insights and intelligence

Strategic Marketing

• Collaborates extensively with Global/USA Marketing team members for synergistic programs opportunities and leveraging of resources
• Responsible for portfolio results and monitors key success metrics including customer acquisition effectiveness, product launches, and win rates for his/her product portfolio
• Collaborate with Operations team to manage supply chain performance of portfolio and provide demand forecasts
• Work collaboratively and creatively with cross functional teams including Ortho and Sports Med Franchise, Regulatory, Clinical, Customer Excellence and Contracts, Operations and Finance
• Identifies collaborative marketing opportunities with Orthopaedic franchise and internal and external business partners/suppliers to support annual marketing plans
• Regionalize global collateral materials to arm sales force with the local messaging/ claims and the correct tools they need to be successful
• Creates and implements marketing programs and campaigns to drive customer demand, acquisition, and adoption
• Analyze and control expenditures to budget
• Responsible for local product launches in line with the global strategy and the overall market’s business and commercial strategy
• Fosters and maintains effective communication with Sales, Sales Management, Operations, Finance, Global and US teams, Compliance and Legal
• Collaborates with BUD and Business Development Manager to develop, implement and execute annual Strategic Marketing Plans for assigned product portfolio across the Acute and Community (Post-Acute) channels
• Use market intelligence and knowledge of market trends to complete financial forecasting
• Develops a deep knowledge and understanding of assigned product portfolio and competitor landscape and determine the most effective methods for disseminating this knowledge to sales to optimize the selling process

KEL Development:

• Collaborates with Global Medical Education to identify, develop, leverage and maintain key education leaders (KEL) relationships
• Assist in gathering voice of customers (VOC) feedback from KELs
• Assist with development and execution of Medical Education programs as part of the overall Strategic Marketing Plans to support the education of HCP’s in the ongoing growth & adoption of product portfolio

RFPs and Pricing:

• Work with team of internal stakeholders to prepare thorough analysis of business opportunity and create RFP strategy
• Work with internal partners to support RFP and contract submissions

Other Responsibilities:

• Help lead strategy on National and Regional conferences
• Partner with Sales Training and Clinical Team to develop content and curriculum for employee onboarding, national sales meetings, and other training requirements

Requirements:

• 1-3 yrs experience in managing sales, marketing, and product management/or development working in a health care or medical device environment
• Ability to travel up to 40% of the time. Mostly within Canada.
• Strong multi-tasking ability and comfort with leading initiatives across multiple areas at the same time
• University degree required. MBA is an asset
• Ability to pivot fast to respond to market change needs
• Medical device and/or wound care experience preferred
• Excellent written and verbal communication skills, ability to influence and communicate with credibility and confidence
• Ability to drive results, strategy development and execution
• Hybrid role involving 3+ days per week in Mississauga area office.
• Bilingual (English & French) is an asset
• Strong analytical skills, problem solving and critical thinking skills
• Knowledge of Canadian healthcare system
• High energy team player with an entrepreneurial spirit willing to think outside the box to innovate

About Us:

Smith+Nephew has a proud history of more than 160 years of improving health around the world. Whilst we have grown significantly from our beginnings as a small family pharmacy in Hull, England, our caring spirit has remained the same.

Care, Collaboration, & Courage:

• Care means that we show empathy and understanding for each other, our customers and patients.
• Collaboration means we work together as a team, based on mutual trust and respect.
• Courage is about continuous learning, innovation and accountability.

At Smith+Nephew, we offer competitive and rewarding compensation and benefits packages!

Our benefits packages vary from country to country and by level, but often the total package includes the following:

A competitive salary with an annual commission plan.

Strong Healthcare coverage.

A competitive company retirement benefit scheme for all employees.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

All field sales professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialing process, which often includes COVID 19 vaccine management.