Marketing Manager - Hybrid

This position can be virtual in British Columbia, with the option of a hybrid or in person working environment if desired at a nearby office.

Summary:

HUB is looking for a strategic Marketing Manager to join the Canadian Field Marketing team. This newly created team owns the revenue and demand generation responsibilities within Canada for HUB’s Marketing Center of Excellence.

The Field Marketing Manager leads the relationship with regional sales leaders and represents the “whole of marketing” for assigned regions, leading the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation. This position reports to the Associate Director, Canada Field Marketing and has one direct report. This is a unique opportunity to join a new team within a rapidly growing marketing organization.

What you will do:

• Act as a strategic business partner to sales leadership and single point-of-contact for all things marketing. Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
• Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute against the marketing strategy. Plan while prioritizing the customer and region’s needs.
• Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation
• Working with the brand, content and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to Canada.
• Build, influence and execute field marketing plans with an effective mix of marketing programs in support of business priorities for assigned regions across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
• Collaborate effectively with marketing centers of excellence (COEs)
• Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers.
• Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
• Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.

Qualifications:

• Thorough proofreading and copywriting skills.
• A demonstrable understanding of marketing best practices and a proven track record of driving results.
• Strong team leader with the ability to build high performing teams and work and influence cross functionally
• Bachelor’s degree in Marketing, Communications, or related area.
• Highly organized with the ability to juggle competing demands, priorities, and resources.
• Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
• Strong attention to detail and keen focus on quality.
• Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs. Experience in a B2B environment is an asset.