Marketing & E-Commerce Manager Jobs

JOIN OUR MB COUNTRY LIVING TEAM!

Where we feed the things you love

Are you a passionate, proactive individual? Do you operate with a bias for action? If your answer was “yes”, then you belong with us!

MB Country Living is excited to be growing our leadership team with the addition of aMarketing & E-Commerce Manager. You will lead and oversee the strategic planning and execution of the marketing initiatives for the MB Country Living brand, with a focus on e-commerce. The successful candidate takes pride in the quality of their work, approaches tasking with urgent, yet positive energy, and shares our commitment to excellence in customer service and personal accountability.

This role will involve providing visionary leadership, managing a team, and driving the overall marketing and e-commerce strategy to achieve business objectives. The Director of Marketing will be responsible for developing comprehensive marketing plans, coordinating with internal and external stakeholders, optimizing digital marketing results, and overseeing all e-commerce functions.

You Are:

• A skilled communicator– capable of big picture thinking with an ability to clearly articulate your strategic direction and instill it in others, still able to ask for support when and where you need it.

• Self starting– with a passion for brand building and keen eye for design; you thrive in a fast-paced environment where you’re constantly dreaming up new ideas and finding the best ways to implement them.

• Resourceful– knowing how to prioritize high impact activities to do more with less. You may not have all the answers, but you do know how to find them.

• A creative problem solver– able to think outside the box to come up with innovative solutions in unusual or unexpected situations.

Responsibilities include but are not limited to:

• Collaborate with the Creative Marketing Manager to develop and refine the brand strategy and messaging across digital platforms.
• Oversee all e-commerce functions, including research/design, website merchandising, web development, and analytics.
• Stay updated on industry trends, market dynamics, and competitive landscape in the e-commerce space to identify growth opportunities and potential risks.
• Stay current with digital marketing and e-commerce best practices, emerging technologies, and industry innovations.
• Collaborate closely with the procurement team to develop and execute sales and promotional activities for e-commerce channels.
• Oversee the management of the e-commerce website, ensuring a user-friendly experience, accurate product information, and a seamless checkout process.
• Coordinate with internal Procurement & Category teams and technology partners to optimize e-commerce operations and drive online sales growth.
• Cultivate and maintain positive relationships with partners, and other key stakeholders, specifically related to e-commerce operations.
• Manage and support the Creative Marketing Coordinator, providing guidance and mentorship in all aspects of marketing and e-commerce activities.
• Generate reports and provide strategic insights based on data analysis to identify trends, areas of improvement, and e-commerce opportunities.
• Implement customer segmentation and personalization strategies based on demographics, behavior, or purchase history in the e-commerce space.
• Monitor and analyze key performance indicators (KPIs) for e-commerce, such as website traffic, conversion rates, average order value, and customer retention.
• Ensure compliance with relevant legal and regulatory requirements in relation to e-commerce operations.
• Develop and execute the marketing plan for the MB Country Living brand, integrating e-commerce strategies and initiatives.
• Coordinate and lead event planning and execution, ensuring seamless logistics and impactful promotional activities both online and offline.
• Apply market knowledge to optimize digital marketing results, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media campaigns.

General Requirements

• Proficiency in graphic design tools such as Adobe Creative Suite.
• Flexibility to adapt to changing priorities and deadlines.
• Ability to work collaboratively in a team environment and build positive relationships.
• Strong attention to detail and commitment to delivering high-quality work.
• Strong leadership skills with the ability to inspire and motivate a team.
• Proven experience in strategic marketing planning and execution, with a specific focus on e-commerce.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize e-commerce performance.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Familiarity with e-commerce platforms, content management systems, and web analytics tools.
• Exceptional written and verbal communication skills, with the ability to effectively convey complex ideas and concepts.

Why Join Our Team

-Flexible work options– this is a hybrid position, so you can split your week between working from home and out of the office.

-Avoid the highway– enjoy a scenic commute in to work! A glance out the window onto open fields or green spaces can help lower stress.

-Be part of a growing organization– our company culture combines progressive-mindedness with a simple lifestyle; experience dynamic growth balanced with the relaxation of operating in the beauty of the countryside.

-Casual dress code– our office operates as business ‘country casual’.

-We love animals– spend your days helping improve the quality of life for livestock & pets.

-Limited opening hoursleave time for family - our office operates from 8:30am-5:00pm Monday through Friday and is typically closed on weekends

MB Country Living is a thriving, family-owned retail organization, serving communities across Southern Ontario for the past 50+ years by providing a variety of products for agriculture, pets, hobby farms, and outdoor living to suit any budget. Our service sets us apart: our staff are friendly and knowledgeable, always willing to go the extra mile and building relationships to ensure each guest feels as comfortable visiting us as they would be in the home of an old friend.

Our customers appreciate local food production, animal care, the outdoors, and their communities - and we take great pride in our role supporting them.

We thank all applicants for their interest, however only those candidates selected for an interview will be contacted. MB Country Living will provide any reasonable accommodation required throughout the recruitment and selection process to ensure fair and equitable access.