Marketing Director, Private Markets

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Working Arrangement
At Home

This role can be remote or hybrid and can be based out of Canada, the US or the UK.
Reporting to the Head of Institutional Marketing, North America, you will play a key role in the development and implementation of marketing strategy and campaigns for Manulife Investment Management’s institutional private equity and credit business.
The role will work across our private equity co-investments, senior credit, junior credit, private equity funds, and GP-led secondaries strategies, building brand awareness and driving AUM in line with corporate objectives. This role will work with marketing partners and key business collaborators across regions including Toronto, New York, Boston, Hong Kong, and London.
What motivates you?

• You thrive in teams and enjoy getting things done together.
• You obsess about customers, listen, engage, and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.
• You take ownership and build solutions, focusing on what matters.

On The Job You Will

• Work closely with global digital, social, editorial and CX teams, to develop and implement marketing campaigns designed to raise awareness and promote our private equity and credit strategies to institutional clients.
• Work closely with the analytics team to ensure all activity is tracked, measured, and reported against critical metrics. Continuously assess results and adapt approach to ensure continued improvement and effectiveness.
• Build and implement a global marketing strategy to support the growth of our private equity and private credit business.
• Work collaboratively with portfolio managers, business development, and investor relations teams across private equity co-investments, senior credit, junior credit, private equity funds, and GP-led secondaries to extract and interpret content for sales materials, thought leadership and investor communications.
• Identify, develop, and implement key strategic client events to support institutional business development.

We Are Looking For Someone With

• Self-motivated, yet able to take direction well, possessing a can-do attitude.
• Educated to degree level or equivalent experience.
• Excellent communication skills with strong ability to create, compose and edit written materials that are impactful and compelling.
• Excellent people management skills to interact with colleagues, cross-functional teams, internal clients, and distribution teams of all levels. Ability to influence collaborators and drive outcomes.
• Experience in investment management and/or financial services is required; solid understanding of the private equity and/or private credit industry, products, and audience.
• Results-oriented and execution-focused within a fast-paced environment with time sensitive projects, while maintaining quality and attention to detail.
• High level of creativity combined with strong business sense to deliver dynamic and effective messages and solutions.
• Strong digital marketing skills and expertise/experience using such techniques with an institutional audience.
• Strategic problem solver, with the ability to create and roll out both strategic marketing plans and tactical campaigns.
• Good understanding of regulatory requirements impacting private equity and credit product development and marketing.
• Experience working with centralised marketing teams, marketing content management systems and workflow systems.
• 10+ years dynamic work experience in a marketing function

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock And Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and education savings plans. Additional information about John Hancock may be found at johnhancock.com.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Salary & Benefits
Salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Please contact [email protected] for additional information.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.