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Manager, Social Media Jobs
Company | CPP Investments | Investissements RPC |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services,Investment Banking,Investment Management |
Expires | 2023-06-21 |
Posted at | 1 year ago |
Company Description
- Accelerated exposure and responsibility
- Stimulating work in a fast-paced, intellectually challenging environment
- A deeply rooted culture of Integrity, Partnership and High Performance
- Diverse and inspiring colleagues and approachable leaders
- A flexible/hybrid work environment combining in office collaboration and remote working
- Global career development opportunities
- Being motivated every day by CPP Investments’ important social purpose and unshakable principles
- Take on community management responsibilities – where necessary, engage with the community, manage enquiries and feedback and align with colleagues in Public Affairs & Communications.
- Stay up-to-date with the latest social media platform updates and trends – and educate others across Public Affairs & Communications. Act as a strategic partner and advisor to colleagues in Public Affairs & Communications.
- Manage and grow our social media presence, primarily LinkedIn, Twitter and Instagram, with oversight of YouTube and Facebook. Other channels are subject to being considered.
- Analyze social media metrics and use data to inform and improve social media strategy.
- Program videos, imagery, other multimedia, written copy and other content on the social platforms. Produce and edit short-form video and edit photographic images.
- Collaborate with the editorial team to ensure that social media content aligns with wider initiatives regarding content strategy and the Fund’s strategic efforts and mandate.
- Produce and manage content that connects to our diverse mix of stakeholders and audiences.
- Use qualitative and quantitative analysis of social media metrics to report across colleagues, including to Managing Directors and other senior colleagues.
- Strong attention to detail and ability to work well under tight deadlines.
- Familiarity with social media management and monitoring tools, such as Hootsuite or Meltwater.
- Strong analytical skills and results orientated, with strong experience using data to inform social media strategy (and report to individuals without a social media expertise).
- Strong understanding of social media best practices and experience creating engaging content.
- Able to thrive in a fast-paced environment and exhibit flexibility and adaptability to change, with a desire to learn and develop skills in financial and investment communications.
- An eye and understanding for what resonates on social and the ability to distinguish from platform to platform.
- Proven experience managing and growing social media platforms for a website or brand – experience managing social media platforms for both business and consumer audiences is preferred.
- Should have a collaborative approach and actively contribute to joint projects and initiatives.
- Strong communication skills and eagerness to work in a collaborative environment.
- Experience in Photoshop, and the Adobe Suite.
- Excellent written and verbal communication skills.
- Proven experience producing content; multimedia and written copy.
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