Manager, Marketing Technology (Team 1)

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Manager, Marketing Technology (Team 1)

What is the opportunity?

The Manager of Marketing Technology is a solution specialist, reporting to the Senior Manager of Marketing Technology, operating primarily in Salesforce Marketing Cloud and other related marketing technologies.

In this role, you will be accountable for the development and delivery of digital solutions in Salesforce Marketing Cloud, and will be expected to help support and manage the technical configuration of email, SMS and Mobile Push channels while integrating with RBC’s online and mobile technologies in order to grow and measure digital sales.

You will be responsible for all aspects of solution delivery from: reviewing requirements, developing and QAing solutions in Marketing Cloud, to implementation and integrations with other technologies. Additionally, the Manager also help support with internal processes and best practices.

You will support with the development and implementation of digital marketing initiatives and solutions

What will you do?

Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns/scenarios by leveraging MarTech capabilities. Key activities include:

• Actively participate in Agile meetings and ensure assigned tasks are completed on time to support project deliverables
• Developing business rules that allow Marketing heads to target high value clients by leveraging client profiles and online behavior improve conversion rates
• Effectively communicates and builds rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate.
• Pilot and implement new MarTech functionality on RBC’s online properties.
• Assist with technical aspects of email marketing and triggered campaigns and Alerts e.g. solution data capture requirements, lead generation feeds, etc...
• Developing automated triggers and develop programs to proactively communicate with high value leads/clients through targeted creative and triggered e-mail marketing programs
• Act as subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.
• Provide support of MarTech solutions 24/7, especially during upgrade/fixes

What do you need to succeed?

Must-have:

• Experience in Web programming (e.g. HTML, CSS, XML, JavaScript)
• Experience in Agile methodologies
• Experience and certifications in Salesforce Marketing Cloud (SFMC).
• Experience with SQL development and design skills
• Knowledge of other Salesforce products is an asset.
• Experience in development lifecycle from discovery to implementation

Nice to Have:

• Experience with other Marketing Automation Platforms and batch scheduling tools(Responsys, Marketo, Eloqua etc.)
• Different design techniques (e.g. OO. Top-down, structured analysis, component-based design)
• Experience in Server Configuration (DNS, SSL)
• Experience with Software version control and release management and software testing tools and methodologies

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Work in a dynamic, collaborative, progressive, and high-performing team
• Ability to make a difference and lasting impact
• Opportunities to do challenging work

Job Summary

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2023-05-31

Application Deadline:

2023-06-21

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.