Manager, Communications & Brand Experience

Reporting to the CEO, the Manager, Communications & Brand Experience will be responsible for planning, development and implementation of all the Organization’s marketing strategies, communications, education community outreach, public relations activities, and management of the brand experience. Oversees all marketing campaigns and ties marketing and service activity back to organizational goals. Key point of contact for media partners and communications agencies. Supports the CEO on development of sponsorship packages & presentations, and grant submissions.

We are looking for candidates with proven experience and success in stewarding communications and brand profile, channel management, social media management and leading marketing outreach and execution.

Strategy & Planning:

• Works with the CEO & Comptroller to develop annual budgets for marketing & communications, and monitor progress, assure adherence and evaluate performance.
• Plans, manages, and leads the execution of all aspects of communications, marketing, brand elements and brand channels.
• Manages some organizational partnerships that support organizational marketing and fundraising goals.
• Keeps team informed and updated at Weekly Staff meeting and identifies deliverables to support all project and program initiatives.
• Works with CEO to develop Communications strategies and plans that support the Business Goals and strategies.
• Works closely with staff to design and implement communications strategies and effective messaging for organizational and project-specific goals.

Brand Management

• Develops, implements, and evaluates an annual marketing and communications plan that includes social media, print and digital content, and email marketing.
• Develops, implements, and evaluates marketing campaigns related to programs, special events, and donor cultivation.
• Manages and executes educational outreach (Hero in You program) and fosters relationships with educational organizations and educators/teachers to facilitate resource materials and school tours.
• Ensures that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, outreach, sponsor development, community support).

Content Strategy and Management

• Leads the social media management and cultivation plan.
• Leads the strategy and generation of engaging digital content for the websites, social media and email channels.
• Oversees the development, design, distribution, and maintenance of high-quality content to support project initiatives, brand elements, and external and internal communications.

Qualifications, Skills and Competencies:

• Experienced with tracking financials and have a strong understanding of budgets.
• Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities.
• Highly adept in Microsoft Office suite of programs (Outlook, Word, Excel and PowerPoint),
• Strong attention to detail, organizational and administrative skills and the ability to manage multiple priorities and projects simultaneously.
• Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time.
• Minimum of 5+ years directly related experience in communications and brand management.
• Experience developing and implementing successful social marketing strategies.
• Excellent project management, implementation and evaluation skills.
• A University degree in a related field or completion of a post-secondary marketing program.
• A valid driver’s licence and access to a vehicle would be an asset.
• Ability to work from our office at BC Place
• Effective relationship builder particularly with staff, vendors, sponsors, educators and partners.
• Ability to work under pressure and produce high quality work to deadline while maintaining composure.
• Passionate about sport and honouring sport culture.
• Ability to exercise initiative and self-motivation and, at the same time, work collaboratively within a team.
• Excellent oral and written communication skills.

Please submit covering letter plus a resume demonstrating skills, experience and knowledge relevant to this position. In addition, please state why you are interested in working with the BC Sports Hall of Fame and specifically in this position.

Submit materials to: Michelle Kitchen, CEO, [email protected]

Application Deadline: August 31st, 2023

PLEASE NOTE: No phone calls please.

Please note there is a three month probation period prior to becoming a full-time team member. Once and if the candidate is a full time staff member there is a competitive benefits package. Only successful candidates will be contacted. Thank you to everyone who expresses interest in the position and the BC Sports Hall of Fame. We truly appreciate your interest in the organization.

About the BC Sports Hall of Fame

The BC Sports Hall of Fame celebrates extraordinary achievement in B.C. sport history and inspires future generations to make their dreams come true. As a non-profit charitable organization, the Hall curates an astounding collection of 27,000 heritage artifacts and 100,000 archival documents representing 150- years of sport history in British Columbia. Through Hero in You Youth Education Programs, the BC Sports Hall of Fame reaches over 6,500 young learners each year across the province, advancing a mission of building outstanding community legacies by honouring the past and inspiring the future. For more information, please visit bcsportshall.com or follow us on Twitter, Facebook, or Instagram @bcsportshall