Director Of Influencer Marketing

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We are seeking an experienced and strategic-minded professional to join our team as the Director of Influencer Marketing. In this role, you will be responsible for developing and executing our influencer marketing strategies across various platforms to drive brand awareness, engagement, and sales. You will lead a team of influencer marketing specialists and work closely with cross-functional teams to develop innovative campaigns, identify and onboard influencers, and measure the success of our influencer marketing initiatives. Join a fast-growing, woman-led company to help continue to destigmatize pleasure and evoke real societal change.

Responsibilities

• Build and maintain relationships with relevant industry contacts, agencies, and influencer networks to expand our network and explore partnership opportunities.
• Stay up to date with industry trends, emerging platforms, and influencer marketing best practices, and apply this knowledge to drive innovation and keep our strategies competitive.
• Lead, mentor, and inspire a team of influencer marketing specialists, providing guidance and fostering their professional growth.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to the executive team, and making data-driven recommendations for optimization.
• Collaborate with the marketing, social media, and creative teams to develop influencer marketing campaigns that effectively convey our brand messaging and engage our target audience.
• Manage the influencer marketing budget, ensuring cost-effective allocation of resources and maximizing return on investment.
• Develop and execute comprehensive influencer marketing strategies that align with our overall marketing and business objectives.
• Establish and maintain relationships with the top agencies, serving as the main point of contact for all influencer-related activities.
• Oversee the development and execution of influencer marketing campaigns, including content creation, product placements, sponsored posts, and brand collaborations.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field. A master's degree is a plus.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with influencers and effectively collaborate with cross-functional teams.
• Strong analytical skills and proficiency in using data-driven insights to inform decision-making and optimize campaign performance.
• Proven experience in influencer marketing in a leadership role, with a strong track record of developing and implementing successful campaigns.
• Ability to adapt to a fast-paced, dynamic environment and work independently as well as in a team.
• Experience managing budgets of $10M+ and allocating resources effectively.
• Deep understanding of social media platforms, influencer ecosystems, and emerging trends in the digital marketing landscape.
• Creative thinking and problem-solving abilities, with the ability to develop innovative strategies to engage and resonate with target audiences.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines.

Benefits

• Flexible hours
• Employer-sponsored health and dental plan
• Frequent social events with a close-knit team
• Kitchen stocked with free coffee, tea, and snacks
• Every second Friday off (Bellesa Fridays)
• Office location near St-Henri, with free street parking available and large open-concept bright workplace.
• Rapidly growing scale-up offering opportunities for career growth and salary increase
• 2 weeks vacation + paid time off between Christmas and New Year
• Remote position with option to go into the office;

If you are a strategic thinker, possess excellent leadership skills, and have a passion for influencer marketing, we invite you to apply for the position of Director of Influencer Marketing. Join our team and play a key role in driving our brand's growth and success through impactful influencer partnerships.