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Director, Marketing & Growth Jobs
Company | Bird |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-06-24 |
Posted at | 11 months ago |
Who Is Bird
- Partner with internal business leaders, including Product, Data, Operations, Brand and Business Operations to use Bird’s resources to improve market research, lifecycle marketing and segmentation, pricing strategy, and rider value
- Own growth and marketing metrics for tracking, reporting, and analyzing performance of marketing activities
- Be the voice of Product to Marketing, and the voice of Marketing to Product by driving alignment across product and business teams to unify our vision and goals for current and future riders
- Work alongside Business Operations and Data teams to develop high value segmentation strategies
- Ensure Bird operations remains compliant to global privacy and compliance laws that impact customer communications
- Build Bird’s global growth and marketing operations function; this is a chance to get your hands dirty and be entrepreneurial within our broader business
- Develop Bird’s global and regional partnership opportunities
- Coordinate the budget strategy for global marketing and manage budget allocations and return on investment reporting
- Develop and own the rider experience roadmap for rider communications; from ideations to optimization to automation, you are the owner of Bird’s rider acquisition, retention and activation approach
- Be a thought leader to assess, communicate, and iterate results of A/B tests
- Passion for Bird’s mission of reducing traffic and carbon emissions in order to make cities more livable
- Relevant experience providing the tactical ‘on the ground’ support for a successful marketing campaign or program at scale
- 8+ years of related professional experience required, with 4+ years setting team strategy in a marketing leadership position
- This is a remote role with preference for Toronto
- BA required, preferably in related field
- Familiar with customer engagement strategies across multiple marketing channels
- Able to work cross functionally
- Experience analyzing marketing program effectiveness
- Exposure to Braze, Tableau a plus
- Proven success developing, training/coaching, and motivating a high-impact team
- MS/MBA in Marketing, Marketing Analytics or related field a plus
- Proven success designing, implementing, and iterating lifecycle marketing initiatives in a B2C or B2B2C setting; app-based marketing experience a plus
- Excellent written and verbal communication skills
- Strong Project Management skills to manage multiple deliverables in conjunction with expectations of key stakeholders and meeting deadlines
- Minimal travel required (less than 10%)
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