Growth Marketing Specialist, Icontact

Description

Position at MOZ Group

Growth Marketing Specialist, iContact

Company Overview: iContact is a leading email marketing software provider for small businesses. We believe powerful connections propel business growth. So iContact designed intuitive tools for time-pressed professionals to send engaging messages in minutes. Because in today’s world, you need the “wow” factor to break through the clutter and connect, and with iContact, wow, you’ve got this!

: We are seeking a highly motivated and experienced Growth Marketing Specialist to join our team and support iContact’s lifecycle and product marketing efforts. our primary focus will be on the following:

• Driving customer usage within the first 90 days
• Supporting customer training and engagement opportunities for ongoing lifecycle marketing support.
• Using new features to create upsell opportunities and campaigns

You will collaborate closely with the Product, Customer Success and Marketing teams to help drive revenue, ensure a seamless customer experience and successful product adoption.

Responsibilities:

• Collaborate closely with cross functional teams to ensure alignment and consistency in messaging, brand voice, and customer experience.
• Utilize acquisition marketing tactics to drive customer usage in the first 90 days, focusing on product adoption (customer sending, social media posting, uploading contacts, creating automations)
• Stay up-to-date with industry trends and best practices in lifecycle marketing and growth marketing tactics, and leverage this knowledge to optimize ongoing revenue growth, customer engagement and retention.
• Partner with Sr. Product Manager and Customer Success teams to address customer requests, gather feedback, and incorporate customer feedback into product development and marketing initiatives.
• Collaborate with the Product team to gather feedback and insights from customers, and analyze the results to identify trends/areas for improvement to present back to the business.
• Generate compelling customer campaigns and emails that effectively communicate product features, email best practices, iContact value propositions, and other relevant information to drive customer engagement and product adoption.
• Script and help produce webinars to educate and engage customers, showcasing the benefits and features of iContact
• Utilize tools such as G Suite, Canva, Salesforce etc. to streamline marketing processes, track metrics, and analyze data to measure the effectiveness of marketing campaigns and initiatives.

Qualifications

• 3-5 years of experience in marketing, preferably with a focus on lifecycle marketing and customer engagement.
• Familiarity with lifecycle marketing and growth marketing tactics, including email marketing, customer segmentation, and retention strategies.
• Strong marketing skills and a deep understanding of marketing principles and tactics.
• Highly collaborative and able to work effectively with cross-functional teams.
• Proficiency in G Suite and other relevant software tools.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong analytical skills and the ability to analyze data, interpret results, and make data-driven recommendations.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.

If you are passionate about driving customer engagement and adoption, and have the required skills and experience, we would love to hear from you. Join our team and play a key role in maximizing the success of iContact. We offer a competitive compensation and benefits package.

#Moz