Digital Marketing Specialist Jobs

The Digital Marketing Specialist at Giant Tiger plays a pivotal role in driving profitable growth by implementing a holistic paid marketing, SEO, and affiliate program strategy. Leveraging data-driven insights, this role aims to optimize advertising spend and enhance customer experiences to increase traffic, conversions, and overall sales both online and offline. This role can be fully remote as part of Giant Tiger's Work Your Way policy!

Recognized as an Employer of Choice in Ottawa, Giant Tiger’s Home Office provides a dynamic work environment with many opportunities for a fulfilling career. We are a Canadian owned and operated retailer (and proud of it!), with a strong commitment to the community, and over 60 years of success. If you are looking for a challenging and stimulating career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.

Digital Marketing Specialist, Role Highlights:

• Service 3rd party relationships (Meta, Affiliate, Google, YouTube, Flipp, SEO, & others) acting as the main point of contact and developing relationships in order to access new beta testing opportunities
• Produce and or coordinate the creation of digital assets (Ads, eflyer links, UTM links, QR Codes etc.) and content for campaigns by collaborating with the Digital Design, Site Experience, Marketing and PR teams, acting as the main point of contact and act as the digital media subject matter expert providing guidance to the digital design and site experience teams on best-practices and optimizations Service 3rd party relationships (Meta, Affiliate, Google, YouTube, Flipp, SEO, & others) acting as the main point of contact and develop relationships in order to access new beta testing opportunities
• Execute ongoing monitoring, reporting and pacing updates for weekly and monthly spend, channel activity with analysis, insights and recommendations as well as reporting on key SEO metrics and optimizations
• Execute testing of campaign elements such as but not exclusive to creative, audience and landing page experience for continuous optimizations and identifying opportunities for future improvement
• Execute SEO best practices and content optimization conducting SEO audits as well as partnering with Product Management to deliver on an optimized SEO roadmap
• Partner with the Digital Data and Analytics team to develop online and offline tracking and optimizations, testing strategies as well as influencing the recommended paid media strategy
• Execute the creation and in platform deployment of Paid Marketing, Affiliate, and SEO campaigns and budgets as per the digital content calendar and corporate go-to-market plans; leveraging various Media platforms and analytics tools leading GT towards personalized strategies

Digital Marketing Specialist, Key Qualifications:

• Bachelors’ degree in Marketing, Advertising, or a related field
• Experience with standard industry tools (SEO and analytics platforms), including Ahrefs, SEMrush, Google Analytics, Google Search Console, core web vital tools, etc.
• Knowledge of retail and eCommerce industry and a strong customer focused with a mobile first mentality
• 5+ years of experience managing digital marketing campaigns and budgets
• In-platform experience in Paid Search, Paid Social, Display, remarketing and Affiliate
• Knowledge of measurement methodologies including multi-touch attribution and media mix modeling
• Experience using site analytics tools such as Google Analytics and Looker with strong analytical skills and ability to measure the success of campaigns
• 2+ years of experience in SEO methodologies and best practices

Digital Marketing Specialist, Assets:

• Video & Display Advertising certificates are an asset
• Certificate in Google Ads, SEMrush
• Experience working with Graphic designers and copywriters
• Bilingual in English and French
• Experience with Adobe Creative Suite and/or Figma considered an asset