Digital Brand Lead - E-Commerce (Technical Writing)

Our award-winning client is a consumer electronics company that is looking for a Brand Manager to join their team in Niagara Falls, Ontario. This is a great opportunity to join a growing dynamic team who thinks outside the box. The Brand Manager reports directly to the Managing Director and will be responsible for content marketing, public relations, and social media marketing to increase brand awareness.

Responsibilities:

• Analyzing consumer insights and the competitive landscape.
• Utilizing Google Analytics and various social media analytics to achieve digital marketing goals and KPI’s.
• Creating and updating web pages, blogs, and social media.
• Acting as the liaison between the organization and agency partners by managing communication, timeline and deliverables.
• Establishing digital marketing campaigns utilizing various channels such as social media, emails, brand websites, influencers and professional reviewers.
• Managing outreach to influencers and media to build relationships.
• Developing and updating the brand playbook and style guides.
• Collaborating with all departments to prepare brand and product strategies, and report on project progress to key stakeholders.
• Preparing strategies that communicate brand elements and developing communication strategies for products.
• Planning and posting content across various social platforms and developing contests and promotions to increase brand reach and increase followers.
• Securing press coverage, media spotlight and product reviews with external parties.
• Developing and executing social media marketing and content marketing calendars.
• Establishing product descriptions, visual assets, titles, and key selling features with SEO strategy in mind and communicating product benefits through various digital marketing channels.
• Overseeing brand budgets and analyzing the return on investments.
• Monitoring online presence and strive to achieve high user engagement.

Required Qualifications:

• Experience with publishing on a tier 1 website.
• Product marketing experience.
• 4+ years experience of digital brand marketing and creating unique content.
• Strong capabilities with all Microsoft software applications (Word, Outlook, Excel, etc.)
• Strong understanding of social media, SEO and email marketing.
• Some leadership experience (even managing interns)
• Exceptional organization, time management and communication skills.
• Samples of writing style (Blogs or Products or Content writing)
• Experience utilizing Google Analytics and social media analytics.
• Experience growing a social media following.
• E-commerce highly preferred.