Digital Analytics Engineer | Canada - Remote

Love what you do and who you work with…

FFW is a global team of inspired people collaborating across 13 countries, together with an aligned purpose to create powerful digital experiences for some of the world’s most notable brands. We are a supportive, highly-collaborative group, always helping each other to do our best while empowering our clients to harness the full opportunity of digital.

If you're ready for something new, are a collaborative team player, and want to build amazing things to propel brands to the future, please check out FFW! 

Position Summary:

We are looking for a Digital Analytics Engineer to join our Insights and Optimization team. The ideal candidate is someone with a passion for implementing analytics, tag management, and omni-channel tracking solutions for all types of digital properties.

The ideal candidate:

• Has 3+ years of experience in analytics solution design, configuration, and technical implementation of custom tracking solutions
• Has strong technical knowledge of front-end development disciplines
• Has advanced knowledge of web analytics and tag management platforms

Key Responsibilities:

• Establish specifications for custom tags, triggers, variables, events, etc.
• Diagnose and troubleshoot tagging issues, documenting the details associated, testing the potential solution and ultimately deploying a complete resolution
• Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans
• Work with our Solutions Consulting team to align measurement implementation to overall solution architecture
• Work with our technical leads to establish data layer specifications for integration with digital platforms
• Produce analytics implementation plans and technical documentation for all types of digital properties - from single-page applications to large multi-site platforms
• Oversee the implementation and deployment of complex measurement and tracking solutions
• Understand general aspects of Google Analytics implementation (e.g. dimensions, metrics, variable mapping, plug-ins, server call types, cookies, link tracking, gtag)
• Ensure the integrity and accuracy of the digital analytics system by continually monitoring tags, both manually and with automated tools.
• Write test plans for tags and tracking and support our QA team in the testing process

Key Qualifications:

• Advanced knowledge of web analytics and tag management platforms
• Strong experience in analytics solution design, configuration, and technical implementation of custom tracking solutions
• Strong understanding of the data layer and ability to design analytics solutions based on data layer
• Advanced knowledge of Google Analytics, Google Analytics 360, and/or Adobe Analytics
• Ability to configure complex tag management solutions on Google Tag Manager, GTM 360, Tealium, and/or Adobe DTM
• Strong knowledge of frontend development
• Strong understanding of event propagation and the document object model (DOM)
• Ability to write custom SQL queries to extract and transform data
• Ability to write and debug custom JavaScript code

Helpful In This Role:

• Experience implementing analytics for real-time personalization with platforms such as Adobe Target, Acquia Personalization, Optimizely, or Evergage
• Experience with automated functional testing and/or the use of Selenium or a tag governance platform such as ObservePoint
• An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar
• Experience implementing analytics for native mobile apps using Firebase or alternative
• Experience implementing tracking for customer data platforms such as Segment
• Experience implementing tracking codes from marketing automation platforms such as Marketo
• Experience implementing analytics for remarketing / Google Ads conversion tracking
• Experience implementing A/B tests or content experiments
• Experience implementing analytics using the Measurement Protocol and/or tracking for offline offline applications

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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