Creative Lead, Telus Connected Studio

Who are The&Partnership?

We at The&Partnership bring ideas and technology together to power brands and businesses. As one of the world’s fastest-growing independent agency networks, we are increasingly known for developing bespoke new model agency solutions for clients across the globe.

We call this &Model and the premise is very simple. Agency Creative, Strategy, Media, PR, Data/CRM, and production all working side by side, solving problems as one collaborative team with the client.

A rapidly changing market requires a radical new approach to marketing. We work alongside our clients’ marketing departments – often with other agency partners – in new, nimble ways to deliver highly creative, data-driven work quickly and efficiently.

Backed by the might of WPP we’ve seen record growth over the past two years – expanding across 17 new markets and doubling in size against a challenging industry backdrop.

Our ambition is to be the most important place in our people’s careers, and with a model that sees some teams embedded with clients, others ‘beside clients’ or in one of our head offices, there are plenty of opportunities for variety and stretch.

Over the years, we’ve learnt that these principles are what set us apart and keep us fresh:

• We is always stronger than ME
• Never stop asking, ‘and?’
• Don’t stay put, stay curious
• It’s not who you are it’s what you bring

The Role

TELUS is undergoing a significant marketing transformation. ‘Mid-funnel’ channels – digital, social, retail and CRM – are the new creative canvas on which this iconic brand will continue to grow.

The TELUS Connected Studio marks a new generation in client dedicated creative studios designed specifically for this new era.

Bringing together the long-separated disciplines of creative, design, production, data, and media, into a single highly connected team, the Connected Studio produces smart, innovative creative work that builds TELUS’s brand for a wide range of customers across all of TELUS’s business lines.

As a member of the Connected Studios team, you’ll be working with cutting edge production technologies as well as with leading creative and production talent across The&Partnership and Hogarth’s Canadian global network.

You’ll be a member of the leadership team, guiding the development of this new-model team from inception. You’ll be helping to forge the culture, processes and best practices that’ll enable TELUS to become one of the world’s most connected, innovative, and creative companies.

As creative leader you’ll understand the nuances and power of big brand ideas and be an expert in leading an agile team to interpret and apply them across every consumer touchpoint.

You’ll be a hand’s on problem solver and and thrive in a fast-paced environment, able to think fast and move faster across a dynamic retail environment. Your work will live where the rubber hits the road, converting ideas into tangible business results.

Key Responsibilities

• Become the focal point of striving for and delivering creative excellence, working effectively with your team to accomplishing it in daily work and achieve client goals
• Help drive 'idea led' creative solutions that utilize the full benefits of the addressable channels available while maintaining the highest possible standard of creative excellence
• Work closely with the Client Leads to triage briefs and assign the right creative and production resource to deliver great creative work
• Responsible for the consistency, direction and execution of all creative output, overseeing, directing and approving a high volume of work across a variety of mid-funnel channels including digital, social, print, radio, DM / email, retail collateral etc
• Creative passion to drive strategically sound creative solutions for modern audiences on modern channels
• Help lead the integration of innovative creative production tools (generative AI and dynamic production) into the ‘business as usual’ creative process

Skills And Experience Required

• Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike
• Hold the position of trusted partner and advocate to clients, providing advice and guidance
• An effective manager of people to ensure creative department is upbeat and enthusiastic, empowering teams to take on more responsibility and be inspired about their work.
• Must be forward thinking and embrace creative innovation in the digital space and push for the best work possible through use of audience data and platform specific creative best practices
• Must have experience in leading extensions of brand or product platform ideas, and in some cases, the strategic and creative origination of cross-channel campaigns.
• Fast category or retail experience would be useful, as would experience in the tech or telco space
• Experience of running a modern, globally distributed, multi-channel creative department of a similar size is essential
• An effective manager of both creative and production talent to ensure the department is motivated and enthusiastic, able to empower teams to take on responsibility and be inspired about their work
• A proven track record of high quality effective work as evidenced by a stand out creative portfolio showing work that covers all aspects of the media mix
• Proven confidence negotiating with and influencing peers and senior clients to get the best creative work possible through the client

People Leadership

• You will be a born collaborator; ready, willing and able to embrace opinions and contributions from co-workers from different organizations
• You communicate a vision that people can get behind, building and sustaining pride and trust in employees and clients
• You are a magnet for talent. The brightest creative minds want to work at your side
• You ensure diversity in every sense in the teams you build, sustaining a fair and equitable approach to hiring, promotions and performance management

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together