Consultant, Campaign Management & Customer Life Cycle Management

Location: Hybrid, Toronto

Contract: 6 months

Pay: Competitive pay rate

Your new company

Our client, an established leader in the Banking sector is hiring for a Consultant, Campaign Management & Customer Life Cycle Management for a 6 months contract role working hybrid in Toronto.

Your new role

Collaborate with WPB Retail Product & Propositions managers and distribution channels to ensure CLCM campaign activities align with business objectives. Drive campaign & engagement activities to achieve Wealth and Personal Banking (WPB) goals.

The role is also responsible for working with Campaign Execution teams (Data analytics, PEGA operators, Digital operations) to ensure successful delivery and launch of the campaigns across banking channels. This includes converting campaign requirements into technical documents for execution.

Fulfill CLCM strategic requirements for WPB customer: on-boarding, engagement, relationship deepening and retention and holds the product, channel, and customer journey owners to account for ensuring requirements are met.

Maintain strong relationships within team, key partners, and stakeholders across the organization. Interact within the team, Channels and Retail product and proposition, Data analytics teams to identify peer company best-in-class service practices & technologies to improve Customer campaigns.

What you'll need to succeed

2+ years of experience in Campaign Management.

Good understanding of key trends and area of innovation which influence the way we interact with our customers.

An understanding of the retail banking products in Canada, industry trends and the competitive market as well as systems and technology is a plus.

Basic working knowledge of CRM & Campaign management systems – PEGA, Salesforce, Digital Channels, Lead Management Tools

Strong analytical skills - Able to understand numbers, inferences, insights and prepare reports or presentations

Attention to detail, strong problem-solving ability and should be able to understand and explain consumer behavior from the Campaign results

Customer centricity – Understanding customer needs and fostering a customer centric growth mind-set and promoting customer advocacy at all levels to drive sustained business growth

Proven track record of communicating effectively within the organization and with customer groups. Demonstrated ability to rapidly build relationships with key stakeholders.

Excellent interpersonal, presentation, written and verbal communication skills. Ability to work in a team-oriented environment and effectively communicate across various business lines at different levels within the organization

Excellent working knowledge of business and product management principles. Strong project management, planning, organizational, managerial, analytical, communications, decision-making, and interpersonal skills is a plus.

Proven ability to prioritize competing demands

What you need to do:

If you are interested in having a confidential discussion, please email me your updated resume at [email protected].