Chief Marketing Officer (Cmo)

Description

Digital Disruptor: If you’re bold, optimistic, and ambitious enough to disrupt a $14B industry…

AND love a fun, collaborative workday where you get to help gazillions of people transform their lives; let's talk!

AlgaeCal is looking for a badass Chief Marketing Officer to skyrocket revenue and lead an ambitious growth strategy.

Small print here ⇒ We’re an eCommerce company. So, we want you to have eCommerce experience. Lots of it. So if you don’t love digital marketing the way Tom Cruise loves Tom Cruise, you probably shouldn’t read any further.

Still here? Okay then…

This Job Will Give You ALL The Feels

At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have crumbling bones. And they’re worried. Worried about fractures. Worried about hospitalization. And, most of all, worried about losing their independence.

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. 70 year olds are literally building back youthful levels of bone density. We give real hope to hundreds of thousands of frightened people. In a world of ineffective mass-market supplements, we are revolutionary. And we’re looking for the marketing leader to spearhead our revolution. Is that you?

You’ll Love It Here

• You’ll be working with a great team. The marketing team at AlgaeCal have been there, done that, and got the t-shirt. They’ve penned Nike’s biggest slogans. They’ve made millions with Jeff Bezos. They’ve written some of the most clicked headlines in human history. These people have beaten so many controls, that the controls took out a restraining order. And the best part? They're friendly, funny, and easy to work with.
• It’s not a sweatshop (mostly because the AC works). If you recognize that line, you’ll be relieved to know this isn’t one of those Madison Avenue gigs that expects you to work ridiculously long hours and frowns upon family time. We’re not like that! We work very hard, but we also enjoy our life, and we want you to enjoy yours too.
• You won’t be micromanaged. We’ll give you a simple set of KPIs with crystal clear expectations.
• You’ll use your powers for good. This isn’t one of those jobs that crush your soul. On the contrary! Every month 125,000 people are told they have osteoporosis. Your job is to reach them in a cost effective way, and spread a powerful message – bone loss is beatable.

This role might be for you if you’ve got…

• Strategy that converts like a tent revival. Show us how you’ve increased the conversion rates of shopping carts, websites, and landing pages. There’s no ifs, ands, or buts about it - you’ll need at least 8 years of experience as a digital leader to succeed in this role.
• A thick portfolio that demonstrates your mastery of all-things eCommerce. Sorry, but if you have to Google what a ‘X-channel management’ is; or don’t know what ‘COGS’ stands for, then this isn’t the job for you.
• A brain the size of a small planet! In this role, you’ll need to think imaginatively and act strategically to drive sales.
• 8+ years of leading a multi-channel eCommerce business. Bonus if it’s in the Health & Wellness space. We expect you’ll have strong opinions about multi-touch attribution, optimized UX/UI design, lead gen, funnel building, breakeven ROAS, etc.
• Experience in scaling a direct to consumer eCommerce brand from $30MM to $150MM+.
• 3+ years experience Google Adwords, Google Analytics, Facebook, SEO and Email marketing.
• A Yoda-like ability to make strategic decisions based on data.
• 5+ years of performance managing a team of 5+ Direct Reports. (Our marketing team is about 30 strong in total, but 4-6 will report directly to you)

If you’re reading this and thinking, “Wow, that sounds exactly like me!” We would love to hear from you.

What Will You Earn?

Our goal is to pay above market rate for your unique skills. Let’s talk.

In addition to salary you’ll also enjoy the following benefits:

• Flexible Stat Holidays with the option to bank days for later use.
• AlgaeCal Healthcare Plan (Premiums Covered 100%), which you're eligible to sign up for after three months of employment.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.

How To Apply

Leadership opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant. So, to make sure our future Chief Marketing Officer is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill application:

Please, Read Carefully

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter.

• Describe why you fit perfectly with our values. Read them here: https://drive.google.com/file/d/1deCCJZ6tiDiOSlr_W0UdCuM_V_ahzPBs/view
• Write a cover letter addressing:
• Upload your cover letter and resume:
• What do you do for fun?
• What are the last three books you’ve read?
• What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
• Why you're the best Chief Marketing Officer for this role. Give quantifiable examples of related achievements.

Ensure that your cover letter and resume are saved and sent as one file.

Yes, our hiring process is challenging, but it’s our way of selecting the best--and your way of ensuring your AlgaeCal teammates are tops.

Click the “Apply Now” button on this page and upload your cover letter and resume.

• Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read!

We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.