Specialist, Multicultural Channel Strategy

Req Id: 411041
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.
If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.
Summary
Canada is a diverse country with a growing multicultural population that is projected to continue to grow into the future and is expected to welcome over 400,000 new permanent residents in each of the next 3 years. Bell Consumer is looking to cater to both newcomers to Canada, International students and multicultural communities, and is developing a new & customized approach to ensure that customers can be served in the way they want to be served.
As our Specialist, Multicultural Channel Strategy, you will be responsible for managing the channel strategy of multicultural programs end to end to create awareness amongst multicultural communities and support growth in the multicultural segment. This includes working with internal groups including marketing, pricing and channel execution teams as well as external organisations that partner with newcomers, and multicultural populations. Your unique insights & knowledge about these segments will be critical to driving success of this portfolio.
Key Responsibilities

• Optimize plans based on key performance metrics and communicate out results to key stakeholders;
• Collaborate closely with marketing, reporting, compensation, and channel execution to develop and execute an effective channel strategy;
• Communicate project and initiatives status to business unit and executive teams.
• Analyze data, market trends and customer behaviour to effectively identify opportunities & share insights to support sales and operations groups;

Critical Qualifications

• Strong communication and presentation building skills with capacity to present at executive level;
• Experience leading cross-functional teams in a metrics environment;
• Data analysis skills (using excel).
• A subject matter expert of multicultural segments, communities, channels that influence their shopping behaviour and understands the nuances;
• Previous experience driving partnerships in segmentation and targeting in a data-driven environment;
• Possess very strong attention to detail;

Preferred Qualifications

• Possess previous wireless and telecommunication experience an asset;
• Business degree with at 3+ years of experience preferred;
• Knowledge in South Asian and/or Chinese languages an asset;
• Project Management skills.

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Additional Information
Position Type: ManagementJob Status: Regular - Full TimeJob Location: Canada : Ontario : Mississauga || Canada : British Columbia : Burnaby || Canada : British Columbia : Columbia and Canada || Canada : British Columbia : Kelowna || Canada : British Columbia : Prince George || Canada : British Columbia : Vancouver || Canada : British Columbia : West Vancouver || Canada : Manitoba : Winnipeg || Canada : New Brunswick : Bathurst || Canada : New Brunswick : Moncton || Canada : Newfoundland : St. John's || Canada : Nova Scotia : Halifax || Canada : Ontario : Barrie || Canada : Ontario : Brampton || Canada : Ontario : Cambridge || Canada : Ontario : Don Mills || Canada : Ontario : Etobicoke || Canada : Ontario : Hamilton || Canada : Ontario : Kitchener || Canada : Ontario : London || Canada : Ontario : Ottawa || Canada : Ontario : Toronto || Canada : Prince Edward Island : Charlottetown || Canada : Quebec : Montreal || Canada : Saskatchewan : Saskatoon || Canada : Yukon : WhitehorseWork Arrangement: Hybrid
Application Deadline: 05/29/2023
Please apply directly online to be considered for this role. Applications through email will not be accepted.
At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or [email protected] to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at [email protected].
Created: Canada, ON, Mississauga
Bell, one of Canada's Top 100 Employers.
411041