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Sms Specialist Jobs

Company

Triumph Advertising Inc.

Address Toronto, Ontario, Canada
Employment type FULL_TIME
Salary
Category Technology, Information and Internet
Expires 2023-05-10
Posted at 1 year ago
Job Description
Triumph Advertising has clients in the e-commerce, i-gaming and wholesale manufacturing space. As an advertising company, our core offering is advertising services including Facebook Ads, Google Ads, e-mail and native adds.
We are seeking an SMS Specialist who will be responsible for all aspects of the company’s SMS lead generation program including but not limited to – audience selection, scheduling, content, testing, deliverability, compliance, reporting, revenue, and list attrition.
You should have sharp analytical skills and be an expert problem solver. Your experience should include as many of these activities as possible:
Requirements
The right candidate will utilize their business acumen and analytical skills to define and exceed KPI’s relative to management’s expectations.
This position requires expert understanding of SMS marketing best practices and customer behavioural patterns to achieve maximum performance of individual campaigns and the overall program.
This role will be a ‘hands-on’ position. The SMS specialist will be solely responsible for developing and implementing the approved strategies.
DUTIES AND RESPONSIBILITIES*
  • Develop lead generation SMS strategies
  • Maintain best practices to minimize list attrition and avoid compliance/legal issue
  • Implement and manage the day-to-day SMS lead generation program
  • Utilize in-house data to re-engage customers via SMS for lead generation
  • Keep abreast of all recent trends and strategies in the marketplace
  • Establish metrics and relevant KPI’s to measure performance of the SMS campaigns
  • Craft robust A/B testing plans, actively assess and adjust plans accordingly
  • Build out and deploy campaigns
  • Analyze targeting, ad creative, SMS content to drive lead growth and revenue
  • Create and present monthly personal accountability reports for management
Requirements
  • Strong analytical skillset
  • Solid sales and business acumen
  • Ability to travel internationally for trade shows, conferences, and company events
  • Articulate and personable with strong communication skills
  • Ability to negotiate with internal and external stakeholders
  • Demonstrated ability to handle pressure and thrive in a start-up type environment
  • Operates independently yet collaborates as part of a team
  • Preferably 3+ in LeadGen
  • Passion for SMS marketing
  • Preferably 5+ years in SMS marketing
Benefits
  • Job Type: Full-time from the office
  • Competitive salary
  • Health, Dental, Life Insurance for you and your family
  • BENEFITS
  • Paid vacation