Marketing Specialist, Brand And Campaign

What You’ll Do

• Make ads for magazines, from briefing to delivery, according to the established standards
• Optimize the campaign production process so that they meet business objectives and respect brand images
• Optimize the campaign creation process using the best practices for delivering multi-channel campaigns that meet the requirements of different platforms
• Participate in the annual strategic reflections concerning the major communication orientations of the brands
• Develop the post-mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns
• Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns
• Establish the campaign production schedule and ensure it’s flow, as well as plan team meetings for the progress of projects under your responsibility
• Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform
• Participate in the analysis of direct and indirect competitors, as well as changes in consumer behavior
• Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints
• Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery)
• Implement major brand campaigns (internal creation briefings, project management with external and internal partners, internal approval process and delivery)

What You Bring

• Experience in the retail sector and knowledge of the fashion and sports industry (an asset)
• Able to manage several projects of various sizes at once and to establish priorities
• Bilingualism, French and English, essential (oral and written)
• Minimum of five years experience in managing marketing campaigns
• Knowledge of the Microsoft Office suite (Word, Excel).
• Possesses a strong sense of organization and an ability to develop interpersonal relationships
• Possess strong communication skills
• Undergraduate degree in marketing or in communications
• Understanding of traditional, digital, and social media marketing channels
• Advanced knowledge of e-commerce

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.