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Marketing Science Implementation Lead
Company | Critical Mass |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services,Online Audio and Video Media,Technology, Information and Internet |
Expires | 2023-08-21 |
Posted at | 11 months ago |
As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable, and executable insights.
- Lead the ideation, development and execution of measurement strategies and frameworks.
- Manage, develop, and motivate analysts: participate in resourcing, hiring, and training planning.
- Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
- Analytics Implementation:
- Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.
- Define, implement, and validate tracking and data gathering strategies.
- Implementation knowledge on media tags (DoubleClick, Bing, LinkedIn, Facebook, etc.)
- Manage daily operations, prioritization activities, resourcing, and overall analytics delivery of CM's analytics stack (Adobe Analytics, Adobe Launch, Adobe Target)
- Shape analytics content and provide point of view on methodology and technology.
- Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
- Lead the ideation, development and execution of measurement strategies and frameworks.
- Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
- Provide consultative service, training, and validation support to quality assurance/testing
- Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
- Experience in web development or working with a team of web developers or analysts
- Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
- Experience with tag management tools (Adobe Launch, Tealium, Ensighten) and their initial setup and configuration
- Experience providing task direction and/or mentoring junior analysts.
- Extensive experience in data science and advanced analytics applied to solving business problems.
- 5+ years' experience in data layer design, develop SDR and ensure KPIs’ are translated to tagging requirements.
- Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
- Expert-level knowledge in developing Adobe Analytics Solution Design Reference (SDR)
- Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications
- Experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using Adobe Launch
- Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, Action Script) various Tag Management Systems
- Experience with both Google and Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.).
- Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
- Website/Mobile Tagging:
- Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
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