Manager, Marketing Data Science

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million Members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada’s favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With over 60 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

Who we need:

Reporting to the Director, Data Science, we are looking for a Manager, Marketing Data Science. You will play a pivotal role in introducing and implementing best practices and processes in data-driven marketing, leveraging analytics to guide decisions, approaches, and delivery of omnichannel marketing campaigns. You will contribute to the optimization strategy, provide operational support, and guide the work of a Marketing Data Scientist, to ensure we are engaging and delighting our members at every opportunity.

What's in it for you:

Ownership. We are a data science driven company. Our customer database is one of Canada's largest and most complex, with data from dozens of different partners and millions of members. Every campaign you manage will have a sizeable impact on the organization as a whole and our loyalty program members.

Future forward impact. This is a chance to define and shape your role as part of a future-forward team that values authenticity and invites fresh perspectives. Joining us now is a chance to champion the marketing-data function, lead the initiative to bridge post-campaign analytics with marketing plans, and eventually build out and nurture a team. You will be relied upon to recommend tools, approaches, and best practices as well as expand our data-driven marketing capabilities.

Anticipation. With over 30% of our team promoted within the last year, we have a proven history of supporting the growth of our people. You will work with a manager whose focus is to remove barriers and empower his team to collaborate seamlessly and accomplish great things. Whether you want to move into Machine Learning and data modelling, or explore another area of our business or one of our parent companies, there is always something to look forward to.

As our new Marketing Data Scientist, you will:

• Manage. You will coach and guide the work of a Marketing Data Scientist, sharing knowledge, removing barriers, and maintaining open communication.
• Lead. You will oversee and contribute to the design, development, and deployment of omnichannel campaigns for member engagement and offers. You will build collaborative relationships with partners to define personalized campaign objectives for target audiences. You will implement campaign testing to drive meaningful outcomes and advanced processes to increase the efficiency and effectiveness of campaign analysis.
• Optimize. You will act as a subject matter expert, advising adjustments to augment the performance of campaigns based on the data. You will review the results of post-campaign deep dives, and work closely with Marketing, Partnerships and Data Science to implement changes for future campaigns and ensure alignment on objectives. You will identify gaps in data point collection, demonstrate areas for further exploration and targeting, and evolve the entire campaign process to improve efficiency and reduce errors. You will research new tools, trends, and approaches, and work with vendors to stay up to date with the latest methodologies and best practices in the field.

You bring:

• The analytics. You have a background in data science and experience in marketing and campaign analytics. Ideally, you have worked on customer loyalty programs, identifying trends and opportunities to create effective, engaging campaigns. You have worked with big data sets in a customer-facing industry and you can apply your findings to drive decisions and pinpoint gaps in data point collection. You have experience with testing frameworks like A/B, long-term control holdouts and price optimization. You can distill data to key relevant findings, create and make presentations, tell a story and use data visualization to enhance your message.
• The technical skills. You can learn new tools independently and quickly. You are proficient in MS Office, including the strengths in building presentation decks in PowerPoint that succinctly convey results and provide data-based recommendations. You have a solid foundation using Python/Pyspark for data science, writing complex SQL queries to extract and integrate data from multiple database sources, and using Tableau for data visualization. You have strong digital business acumen and a proven record of successfully working with marketing automation tools like Salesforce, Hubspot, Adobe, Moengage, etc.
• The leadership strength. You can nurture relationships across internal and external teams, gaining trust to influence decisions and holding your own to champion your ideas. You can manage and inspire a team, provide coaching, remove barriers, and ensure collaboration and alignment on common goals.
• The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, budgets, resources, and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and marketing campaign effectiveness.

Why work for Scene+? The best of all worlds. We offer:

• Warmth. We’re nurturing an authentic culture of relationship building, knowledge sharing, and creativity. As we continue to grow and work together, everyone is invited to share ideas for fun with the team.
• The future. We are all about living in the moment while looking towards the future. Because to us, the only thing more exciting than today is tomorrow.
• Perks. Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and groceries.
• Transparency. Our strategic focus comes from our owners, along with funding and infrastructure support. The creative approach and direction is Scene’s to run with.

Apply now:

If you have 70% of what we're looking for and 100% authenticity and passion, express your interest here. Please contact us by email and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid