Marketing Science Implementation Lead

As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable, and executable insights.

Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.

You Will

• Lead the ideation, development and execution of measurement strategies and frameworks.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Define, implement, and validate tracking and data gathering strategies.
• Provide consultative service, training, and validation support to quality assurance/testing
• Manage, develop, and motivate analysts: participate in resourcing, hiring, and training planning.
• Shape analytics content and provide point of view on methodology and technology.
• Manage daily operations, prioritization activities, resourcing, and overall analytics delivery of CM's analytics stack (Adobe Analytics, Adobe Launch, Adobe Target)
• Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
• Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
• Implementation knowledge on media tags (DoubleClick, Bing, LinkedIn, Facebook, etc.)
• Analytics Implementation:
• Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
• Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.

You Have

• Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
• Experience in web development or working with a team of web developers or analysts
• Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
• Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
• Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
• Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications
• Experience providing task direction and/or mentoring junior analysts.
• Website/Mobile Tagging:
• Expert-level knowledge in developing Adobe Analytics Solution Design Reference (SDR)
• Extensive experience in data science and advanced analytics applied to solving business problems.
• 5+ years' experience in data layer design, develop SDR and ensure KPIs’ are translated to tagging requirements.
• Experience with tag management tools (Adobe Launch, Tealium, Ensighten) and their initial setup and configuration
• Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, Action Script) various Tag Management Systems
• Experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using Adobe Launch
• Experience with both Google and Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.).

The Ask Stems From Our Want To

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible. Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected] .

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io . We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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If U.K. based: https://www.gov.uk/consumer-protection-rights