Marketing Manager, Events Jobs

Position Title: Manager, Marketing Manager, Events (Full-time position)

Reports To: Director, Marketing & Events

Department: Marketing & Events

Apply: Email resume and cover letter to [email protected] by May 2, 2023

Job Overview:

Blue Mountain Village Association (BMVA) is an award-winning destination development and membership services organization recognized as leaders in the tourism industry. We're hiring a Marketing Manager, Events to innovate, create, market and elevate our signature event portfolio.

POSITION PURPOSE

To create and deliver the Association’s event marketing strategy and plans supporting key strategic priorities: elevate brand, signature events and guest experience, strengthen communication with members and stakeholders and support organizational efficiency and sustainability.

Responsibilities

• Manage event marketing-related budgets
• Develop new concepts, strategies, goals, objectives, and measures that support key business needs and the Association’s strategic plan.
• Develop content direction, planning, and execution for all channels including; web, social, print, newsletters, signage, advertising, 3rd party platforms
• Steward the BMVA brand
• Measure and report on the effectiveness of event and marketing activities ensuring continual optimization.
• Manage public relations, media, and FAM programs and initiatives.
• Represent BMVA at an industry event
• Support signature event delivery and execution
• Develop and lead the Association’s signature events programming and marketing strategy, including:
• Lead the signature Apple Pie Trail program including the annual marketing plan, membership, and reporting.
• Manage strategic stakeholder relationships and input including; commercial members, resort events and marketing teams, tourism partners, and other BMVA members.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES:

• Experience developing tourism products an asset
• Expertise with various technology platforms, channels, and best practices, including: social, digital, websites, Apps, email communication. Proficiency in MS Office, Adobe, etc.
• Proven customer service excellence
• Experience with marketing, research, data management and reporting
• Experience with project management processes
• Excellent communication skills, both verbal and written
• Expertise in the conceptualization and creation of festivals and events
• Ability to quickly gain complete knowledge of Village commercial members, their products and services
• Ability to develop and deliver effective presentations
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines, while at the same time be a team player.

QUALIFICATIONS

Education

University degree or College level diploma in relevant field

Experience

Five years of related experience

Other

Due to the cyclical nature of the tourism industry, employees may be required to work varying schedules to reflect the business needs of the Association.

This position is primarily on-site/in-office and requires local residency.