Marketing Designer Jobs

CITIZENS FIRST THROUGH SERVICE EXCELLENCE

We have an exciting Permanent Full-time, Unionized opportunity in the Recreation Services Department for an experienced and motivated individual

Marketing Designed

(J0423-0397)

Vaughan is a city on the move. With a downtown core rising from the ground – the Vaughan Metropolitan Centre, a state-of-the-art hospital opened its doors in 2021 – the Cortellucci Vaughan Hospital, and a bustling subway, exciting projects are transforming the community. Be a part of something amazing and build your career at the City of Vaughan.

The City of Vaughan is an equal opportunity employer serving one of the fastest-growing municipalities in Canada, we are an organization committed to diversity and inclusivity, providing a thriving work environment, excellent benefits, learning and growth opportunities and a place where collaboration and teamwork are fostered. As one of the Greater Toronto’s Top Employers for 2022, we continuously employ workplace best-practices – and they’re getting noticed! Excellence demands brilliant personalities, visionary thinking and a passion for public service. Vaughan is your place to grow.

Position Overview:

Under the direction of the Recreation Supervisor, Marketing Services, the Marketing Designer is responsible for supporting the implementation of marketing strategies across all channels to increase awareness of and participation in programs, services, and events. This includes, but is not limited to, creating, coordinating and maintaining design elements and copy for print, digital, web, email, and social media platforms. The Marketing Designer is responsible for the layout and production of promotional literature and publications, including the Recreation Guide; supporting social media and website administration; conducting market research/benchmarks; developing visual identity artwork and guidelines for signage at recreation facilities; and liaising with external vendors to source marketing materials

Responsibilities:

• Creates, coordinates and maintains the design and copy for marketing materials across all

channels, including print, digital, web, email, and social media platforms, in adherence to

branding standards. This includes, but is not limited to, websites, TVs, publications,

posters/flyers, presentations, award applications, forms, advertisements, signage,

eNewsletter/email, social media posts/stories/videos.

• Responsible for the design, layout, and production of departmental long form print and

digital publications, including the Recreation Guide, to align with program planning critical

path.

• Conducts market research/benchmarks and makes recommendations regarding marketing

and design trends/best practices, and develops branding concepts, to support marketing

and communication projects.

• Assists with developing artwork, guidelines, and procedures for visual identity (e.g.,

signage, marketing displays) at recreation facilities, and helps conduct reviews to ensure

consistency.

• Provides social media administration support, including designing, writing, and scheduling

posts; flagging and escalating issues to Supervisor; tracking insights; conducts on-site

coverage of programs and events, when required.

• Provides website maintenance, including designing graphic elements and webpage

layouts, writing and scheduling content; creating accessible documents and forms;

tracking insights; and posting emergency notices and service disruptions, when required.

• Liaises with department staff regarding the marketing of programs, services and events.

• Works closely with departmental staff to review recreation program content to ensure that

information published on multiple platforms/channels is current, accurate and consistent,

flags issues to Supervisor.

• Participates on marketing, promotional and communications committees and taskforces as

assigned.

• Liaises with external vendors and service providers to establish specifications, obtain

quotes, send artwork, and coordinate production and delivery of marketing materials, in

consultation with the Supervisor.

• Assists with monitoring the department’s marketing email inbox, and reviewing/actioning

marketing services requests.

• Performs other related tasks and projects, as assigned, which are in accordance with job

responsibilities or necessary departmental or corporate objectives.

• Maintains digital filing systems and inventory for marketing materials.

• Responsible for ensuring compliance with the Occupational Health and Safety Act and

Regulations and the corporate Occupational Health and Safety Policy and related

procedures.

Qualifications and Experience:

• Three (3) year College or University Diploma in Graphic Design.

• Minimum four (4) years’ experience in the marketing industry, designing and creating

promotional material, including producing camera-ready artwork for large- scale

publications and a wide range of print and digital projects, working with printing

companies, developing production schedules and plans to meet critical paths, copy

writing, social media, and website management and, conducting market research,

preferably in a municipal recreational environment.

• Competency in personal computers (PC) and associated software (MS Word, MS Excel, MS

Outlook, database software).

• Highly proficient in Desktop Publishing applications including Adobe Creative Cloud

InDesign, Adobe Premiere Pro, Adobe Acrobat, Illustrator, Photoshop.

• Knowledge of Drupal and PerfectMind is an asset.

• Knowledgeable of current graphic design and marketing trends.

• Dealing with confidential and sensitive information with professionalism and diplomacy.

• Excellent organizational, analytical, problem-solving and project management skills.

• Excellent oral, presentation and written communication skills.

• A valid Ontario ‘G’ driver’s license, in good standing, with access to a reliable vehicle for

corporate use.

The City of Vaughan has an employee-focused culture with an emphasis on health and wellness, work-life balance, and family benefits.

If you are an energetic person who is interested in bringing your knowledge and passion to the City of Vaughan, please visit our website to apply online by April 28, 2023.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please be advised, the City of Vaughan uses email to communicate with applicants for open job competitions. The City of Vaughan has implemented a mandatory vaccine policy for all its employees. The City will comply with its human rights obligations, make exceptions for applicable medical conditions and accommodate employees legally entitled to accommodation.

The City of Vaughan is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds. The City of Vaughan is also committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs.