Marketing Data Analyst - Freelance [Remote]

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• BRAINTRUST JOB ID: 6794
• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)
• HOURLY RANGE: Our client is looking to pay $60 – $80/hr
• LOCATION: Remote - Work from anywhere (TimeZone: CST | Full day overlap)
• ESTIMATED DURATION: 35h/week - Long term

THE OPPORTUNITY
Requirements:

• Familiarity of email technologies and industry best practices
• Strong analytical and problem-solving skills
• Proven ability to manage partners & multiple projects with exceptional client-service skills
• Ability to adapt and adjust priorities as needed
• 2 to 6 years of data quality assurance experience with a concentration in email production or digital marketing department
• Knowledge of Salesforce Marketing Cloud and Salesforce CRM desired
• Keen attention to detail
• Bachelor’s Degree in Business, Digital Marketing, Data Analytics, or related field

What you’ll be working on
Summary:
The Marketing Data Analyst position supports the planning and execution of digital marketing
campaigns. The Marketing Data Analyst will be a liaison between the Asset Management’s marketers and deployment leads from the Global Brand Experience (GBX) team. This individual will assess campaign requirements and the data needs to support deployment. They will provide feedback of existing processes and work with the department leaders on creative solutions to drive data efficiencies. This is a 30-35 hour per week contract position.
Core Responsibilities:

• Review email briefs to understand campaign purpose, audience criteria and journey mapping
• Serve as liaison between marketing and IT on issues related to data mining and our client's AM data integrity
• Ensure that email campaigns are setup in the most effective manner to extract insights and data trends
• Create and maintain campaign lists in Salesforce CRM and audience segmentation in Salesforce CDP
• Validates campaign data setup in Salesforce Marketing Cloud to ensure audiences are set up correctly
• Responsible for production support as issues arise. This individual will log the email incident and work with Marketing and GBX on resolution
• Perform data research and data quality validation for multiple data sources
• Oversee the integrity of the data by working with colleagues to ensure the data from the various systems, and associated business processes, are fit for purpose
• Serve as the primary point of contact for GBX for the customer our client's AM data sources, identifying opportunities to improve marketing systems and data management
• Assist staff in accessing our client's AM data sources to support business operations
• Maintain documentation of our client's AM marketing data
• Identify data gaps or data dependencies which may affect timelines
• Consult on best approach to define audience through targeted lists or audience criteria
• Perform other duties as assigned

Apply Now!
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.