Director, Marketing, Communications, Community And Government Relations

About Toronto Metropolitan

At the intersection of mind and action, Toronto Metropolitan University is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

We welcome those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority.

In April 2022, the university announced our new name of Toronto Metropolitan University, which will be implemented in a phased approach. Learn more about our next chapter.

The team

The DMZ is a world-leading startup incubator based at Toronto Metropolitan University that equips the next generation of tech entrepreneurs with the tools needed to build, launch, and scale highly impactful startups. By providing connections to customers, coaching, capital, and a community, the DMZ’s customized approach helps innovators reach the next milestone in their entrepreneurial journey – whatever that might be. Through its award-winning programming, the DMZ has helped more than 770 startups raise $1.95 billion in capital and create 4,900+ jobs. Headquartered in Toronto, Canada with globally-accessible programming, the DMZ has a widely-recognized international presence with offices in Vietnam, India, and the U.S., and partnerships across North America, Latin America, Africa and Asia.

The Opportunity

The Director of Marketing and Communications oversees and implements the design and management of marketing and communications projects and materials, and provides creative, strategic leadership in all online and offline communications and public relations activities designed to promote the DMZ and other entrepreneurial initiatives to enhance Toronto Metropolitan University’s reputation internally and externally.

This role will be required to act as the liaison for DMZ start-up teams, connecting the DMZ and its entrepreneurs with conference organizers, other institutions and community members in the ‘startup’ space. You will also support the building and maintenance of strategic relationships with officials at the federal, provincial and municipal levels of government as well as other public sector institutions. Fostering community engagement initiatives inside and outside of the DMZ will also be a key initiative for this position.

Responsibilities Will Include But Are Not Limited

• Oversees the branding, aesthetic design and user experience of all marketing and communications material related to the DMZ including: website, swag and promotional material, videos and digital media installations. Creatively directs staff and contractors as necessary, and is also responsible for implementation where appropriate.
• Prepares DMZ messaging, briefing notes, presentations and other related communications support materials for DMZ management team.
• Oversees the hiring, performance management and development of staff, so that their full potential is actualized and their knowledge and skills are constantly updated, recommends corrective action as required. Assesses training needs and participates in the development of specific plans in consultation with staff. Seeks out opportunities to enhance diversity, equity and inclusion.
• Builds and maintains strong, productive relationships with internal and external stakeholders including external agencies to ensure that the DMZ, as well as its mission, services and participants, is properly represented in university communication.
• Works with the central MarComm team under the Office of the AVP University Relations, Communications, Government and Community Engagement to ensure marketing and communication efforts are aligned with university key messages and priorities.
• Develops, coordinates and executes year-round marketing initiatives. Maintains a calendar of competitions, events, and projects that engage the DMZ’s target audiences. Sets the editorial calendar for the website and assists marketing staff in generating compelling editorial content.
• Develops a framework for a government relations strategy for the DMZ. Acts as the main point of contact for external agencies used to enhance the DMZ’s government relations portfolio.
• Develops, maintains and updates key messages and Q & As to promote the DMZ’s reputation and manage media and communication crises, as they arise.
• Oversees market research related to the awareness, attitude and perception regarding the DMZ, oversees the monitoring of media and other content channels to benchmark DMZ positioning against other incubators, both nationally and internationally. Develops long term plans related to the research findings, to ensure appropriate positioning within the competitive environment.
• Responsible for brand management, appropriate use of logos and consistency in voice and messaging of all communications, ensuring alignment with strategic plan. Creatively supports and markets the DMZ brand identity consistent with the DMZ and Toronto Metropolitan University brand guidelines, positioning, objectives and accomplishments to a wide variety of audiences. Develops and maintains communications standards and guidelines, including style guides to ensure consistent application of branding marks and references in all materials (internal and external).

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications

• Proven experience in a managerial role, supervising and developing staff and external resources, and planning and managing budgets;
• Ability to lead projects from concept to completion and apply best practices in user interface and interactive design;
• Completion of a post-secondary degree in a relevant field, such as visual arts, marketing and communications, public relations and/or advertising;
• Possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices;
• Proven leadership experience in the development and implementation of marketing plans, branding and market research, media and public relations, complex websites design.
• Proven experience in managing evolving and multi-faceted relationships including direct and indirect reports, and providing counsel and support to peers and senior executives;
• At least 5 to 7 years related work experience is required in planning and implementing marketing & communications strategies and programs, brand development, content strategy, interactive commerce and creative process;
• Working knowledge of software such as Photoshop, Illustrator, InDesign & Flash, Adobe AfterEffects & video editing. And of HTML, DHTML CSS, Actionscript & Drupal.
• Networking,business relationship building skills, and public speaking skills;

Additional Information

Position Number(s) 20001649 Reports To Executive Director, DMZ Vacancy Type TERM Employee Group MAC Work Location Toronto - Hybrid Start Date ASAP End Date 1 year from start date Hours of Work 36.25 Grade and Step D62 Salary Scale $103,100 to $135,000 HR Advisor Pooja Minutaglio Posting Date April 17, 2023 Application Close Date Until Filled

The Perks

Benefits

Employees are eligible for many benefits, services and discounts that Toronto Metropolitan University has to offer

There is something for everyone.

• Tuition waiver for eligible employees and their spouse and/or dependent(s) and Tuition Rebate for eligible employees.
• Mid-year break that provides two weeks of paid time off in addition to your vacation.
• Toronto Metropolitan University Retirement Planning: A defined benefit pension plan.
• Group benefits including health and dental, employee and family assistance program (EFAP) and more!

Qualified MAC candidates will be considered before members of other employee groups.

As part of the selection process, candidates may be required to complete an occupational assessment.

Applications will only be accepted online through Toronto Metropolitan University's careersite.

Toronto Metropolitan University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA), and aims to ensure that independence, dignity, integration and equality of opportunity are embedded in all aspects of the university culture.

We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community.We are committed to providing an inclusive and barrier-free work environment, beginning with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please contact [email protected]. All information received in relation to accommodation will be kept confidential.