Digital Coordinator, Public Relations

Position
Support the Communications & Image team at Parfums Christian Dior, across all three categories – makeup, fragrance, and skincare - to ensure a strong and impactful presence with media and digital talents across all social media platforms. Support the efforts of Dior’s Central HQ in Paris by building strong relationships with digital content creators and tastemakers throughout the fashion and lifestyle industries. The Digital Coordinator will support the team with daily product send outs, large-scale seedings, as well as core administrative duties in support of the overall digital strategy. Strong interest in the beauty industry and Canadian influencer landscape strongly recommended.

• Manage daily product send-outs and large-scale seedings
• Conduct all other job-related activities
• Liase with Dior Paris HQ digital communications team to create and implement global digital communications strategies in Canada
• Assist with and manage travel arrangements and itineraries for brand trips
• Research competitive activity and conceptualize digital talent initiatives
• Develop and maintain relationships with digital content creators, increasing social media content with talents across Canada to better enhance the exposure of Dior products driving market growth
• Assist with and manage digital talent casting and outreach, including proactive and reactive media pitching, special projects, new launch campaigns, etc.
• Ensure all assets and documents sent from Paris HQ are saved to the drive
• Assist with managing timelines, mailer lists and execution of mailers for various product launches across makeup, fragrance and skincare
• Execute and distribute weekly and project-based press reports
• Ensure budget tracker is always updated
• Support public relations strategy to enhance brand image, awareness and desire, ultimately driving conversion to sales through digital content
• Maintain organization and inventory of PR closet, collection samples and general office supplies, ensuring stock of key products and essential items are always available - place restock orders when necessary
• Complete weekly Tribe Dynamics checks & monthly DMR checks to ensure all content is recorded in the platform
• Assist and support PR department as directed by carrying out administrative assignments accurately and in a timely manner
• Collaborate with key cross-functional departments (marketing, media, sales, e-commerce and e-retail) to identify digital creator opportunities and ensure 360-degree support for Dior.ca and retail partners
• Monitor and clip weekly coverage and upload to Central Clippings platform

Profile

• Strong planning and organizational skills with a sense of priority and attention to detail
• Proven track record of successful talent outreach and relationship building
• Strong understanding of the beauty, fashion and lifestyle industries as it relates to digital and social media
• Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential, controversial and sensitive nature
• Strong knowledge of Microsoft Office programs (ie: Excel, PowerPoint, Word, etc.) as well as Microsoft OneDrive, Microsoft SharePoint and Microsoft Teams
• Minimum 3 years of Public Relations experience with a luxury beauty brand; Experience working directly with digital creators and respective managers/agents preferred
• Excellent communication and interpersonal skills; ability to communicate across the organization at all levels
• Strong knowledge of social media platforms, trends and the competitive landscape in Canada and globally

Additional information
All of your information will be kept confidential according to EEO guidelines.