Digital Analytics Consultant Jobs

Position title: Digital Analytics Consultant

Department: Strategy and Insights

Position band: Supervisory/Consultant (Global Grade 3)

Reports to: Digital Analytics Lead

Type of position: Full-time

The Opportunity

The Digital Analytics Consultant is a full-time opportunity reporting to the new Strategy and Insights team. Based in Toronto, the Digital Analytics Consultant will be accountable for driving a deeper understanding of our customer’s digital experience among McDonald’s Canada decision-makers by mining our clickstream and point-of-sale data sources to create compelling insight reports and presentations. The Digital Analytics Consultant will work closely with marketing and technology leads to define analytics requirements and identify opportunities for integrating analytics into internal decision-making processes and the digital experience.

Who you are

You thrive in a collaborative team environment and enjoy building productive work relationships with internal and external teams. You have strong analytics and research skills and are comfortable to independently query, cleanse, and prepare large sets of data for analysis. You are passionate about using data storytelling techniques to educate and influence strategic decision making and drive results. You are a critical thinker, with strong communication skills to effectively support the team in a fast paced and agile environment.

What’s in it for you?

This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

Principal Accountabilities

• Prepare and present monthly and quarterly reports and forecasts to update leadership and decision makers on strategy performance and impact to financial results.
• Partner with internal clients to understand business priorities and translate needs into analytics project requirements. Provide actionable insights and predictive models that guide strategic decision-making.
• Support data governance initiatives, including documenting technical and business definitions of KPIs and data sources used in strategic plans and performance reporting.
• Co-ordinate with global data science teams and external partners to design and deliver customer-centric analytics products and solutions such as CLV segmentation and AHP models.
• Leverage clickstream data and advanced analytical techniques to develop strong understanding of digital customer segments and trends with accuracy and credibility.

Qualifications

• Technology: Advanced skills in Microsoft Excel, PowerPoint, and SQL. Experience with digital analytics tools (Adobe Analytics, Amplitude) and CDPs (mParticle). Experience with BI platforms and data visualization tools (Tableau, Power BI, Alteryx, etc)
• The Education: University Degree in Business, Computer Science, Economics, Marketing, or a related field
• Communication Skills: Strong communicator and data storyteller with the ability to explain complex analytics in a clear and compelling format
• The Experience: Demonstrated experience in marketing analytics, digital product, or business intelligence-type role
• Flexibility: Self-starter and organized, able to manage multiple projects simultaneously in a deadline-driven environment

Additional Information

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.