Coordinator, Public Relations & Events

Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.
A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development.
The Coordinator, Public Relations & Events provides extraordinary customer service and liaises with key stakeholders, including media, influencers, vendors, and internal partners to drive forward the public relations and event strategies on behalf of Holt Renfrew, continues to position the company through the media as one of the world’s leading shopping and lifestyle destinations.
Specific responsibilities include (but are not limited to) the following:
Public Relations

• In conjunction with Director, and Manager, PR & Events, build and execute PR and influencer programs to support marketing initiatives
• Ensure standards for press loans are followed, and continually reviewed to balance corporate standards with enhanced press coverage opportunities
• Takes the opportunity to champion specific projects
• In conjunction with Director and Manager, PR & Events, administers the execution of all vendor and seasonal events and public relations programs
• Work closely with the Fashion Direction office, buyers and store teams to ensure a strong grasp of ongoing merchandise developments and in-store deliveries, to effectively identify and execute proactively on long and short-term press opportunities
• Administer effective relations with vendor PR teams to ensure successful execution of plans
• Administer and identify proactive pitch programs to raise the profile of Holt Renfrew as the leading fashion and lifestyle destination; with a focus on celebrating the in-store experience
• Develop and enhance Toronto regional, national and international fashion and lifestyle press and influencer relationships to ensure proactive media programs, monitoring and assessing editorial calendars and press developments with respect to new publications, broadcast and digital programs
• Manage and administer systems to track, analyze and archive press coverage and provide quantitative and qualitative updates on progress against plans
• Continually monitor press coverage and enhance press relations to increase Holt Renfrew credit, paying particular attention to improving on-page increase
• Proactive outreach to press to meet strategic objectives, balanced with responding in a professional and effective manner to a high volume of daily press requests: from interview requests to product information/sourcing

Events

• Supporting with preparation of internal and external presentations to communicate divisional marketing strategies, plans, vendor proposals and tactics as required
• Support the Director and Manager of Public Relations & Events with work backs, program flow and implementation with both internal and external teams ensuring all event deliverables are met on budget and on time for key, brand focused events (Personal appearances, high profile media and customer events and seasonal event programs)
• Supporting with preparation of marketing strategies for key vendor seasonal/annual business reviews including program and budget forecast, post mortems, ROI, and new strategic ideas
• Assist with annual budget planning with direct responsibility of ongoing billing and tracking of all event expenses
• Supporting the Director and Manager of Public Relations & Events by overseeing marketing briefs for key, brand events ensuring accuracy with timing, targeting as well as manage all approvals for programs
• Effectively administer and deliver flawless execution of key events (Personal appearances, high profile media and customer events and seasonal event programs)
• Prioritize event implementations including critical paths, monitoring of progress, development of launch materials, communication and results tracking

The ideal candidate:

• Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor as required
• Is adaptable and comfortable with ambiguity and change
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Minimum two years of experience in fashion/lifestyle media or vendor relations or events, experience in integrated marketing communications an asset
• Post-secondary degree in a related field or equivalent experience
• Highly service-oriented with exceptional organizational and follow up skills
• Confident and effective communication (written & verbal) and interpersonal skills
• Passionate about fashion and luxury retailing

The measures of success:

• Feedback from internal and external clients
• Individual objectives linked to the achievement of department goals
• Contribution to financial objectives

Holt Renfrew is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity and require accommodation, please email [email protected] and let us know so we can ensure you have an accessible candidate experience throughout the recruitment process. All requests are confidential and used only to meet candidate needs.