Ca-Head Of D2C

About the job

Leon Cycle is looking for a Head of D2C to join our NA growing team! The Head of D2C is a true business partner to the CEO of Leon Cycle. They will be responsible to oversee all D2C sales and marketing operations in the company and creating strategies to exceed goals within the organization.

Ultimately you will work with leaders across the sales team to ensure our company has a strong branding strategy and hitting our sales and revenue goals.

Responsibilities

· Lead and oversee a team of branding and marketing managers to continue driving business and awareness to Leon Cycle

· Create & deliver ambitious growth plans for the D2C platforms and take onus of D2C business delivery.

· Manage the brand teams and work closely with other stakeholders in the value chain on all aspects related to growth, sales, content and creatives.

· Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.

· Understand and communicate market opportunities, needs and partner feedback for proper sales strategy, online and flagship store channels

· Monitor the market and competitor products and activities

· Utilize data to articulate opportunities internally, externally, and to report on success

· Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.

· Deliver customer delight through on-site and off-site interventions.

· Own site optimization and A/B testing to deliver conversion growth.

· Drive product content and user-generated content optimization.

· Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.

· Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.

· Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development.

· Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands.

· Work closely with Finance & Operations, BD and manage E-reputation Team to support the full lifecycle of the partnerships

· Provide detailed sales forecasting

· Responsible for the day-to-day internal operations for external partners – including operationalizing closed deals, partnership management, presenting product updates, assisting with strategy development, revenue growth, and troubleshooting issues

Experience and Skills

· 10+ years' experience in marketing, branding, advertisement or ecommerce within the sports, sporting, consumer goods or e-mobility segment, preferably with startup company success.

· Strong negotiation and relationship building skills.

· Entrepreneurial capacity for working collaboratively across teams to accomplish goals, roll up your sleeves and be ready for anything in a fast-growing company.

· Record of reaching ambitious revenue goals.

· Self-starter who will energetically advance the team's business goals.

· Ability to think creatively and strategically while handling complex issues.

Why work at Leon Cycle

· Great Benefit program from the date of hire

· Be part of a growing team throughout Canada and the US

· SimpleIRA Program Company Match

· Discount on ebikes, services, and accessories

· Other employee perks and fun things as we continue to grow!

About Leon Cycle

LEON CYCLE is the retail arm of the LEISGER Cycle Group, manufacturers of premium electric bikes under the brand names NCM and ET, and of electric bike driving system under Das-Kit and Bionx. The LEISGER Cycle Group set up its online retail in 2014 in Germany; the company is fast growing in market share and expanded throughout Europe, Australia, and New Zealand Now, and most recently in US and Canada.

Leon Cycle is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans' status, Aboriginal/Native American status or any other legally protected factors. Disability-related accommodations in accordance with the Accessible American Act during the application process are available upon request.