B2B Product Marketing Manager

Company : ABC Nova Scotia

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

INTRODUCTION:

We’re looking for a B2B Product Marketing Manager to join our team! You’ll be responsible for creating and executing powerful go-to-market campaigns that position our product (and product releases) for maximum impact in the market.

To make that happen, you’ll get to know our market, customer segments, and product inside and out and turn that knowledge into innovative angles, creative launches, and powerful storytelling. You’ll own product positioning and our long-term product marketing strategies, using every trick of the trade to sell the value of our product to both prospective and existing customers every day.

Your main goals are to drive product and feature adoption, send usage stats through the roof, delight our users, and get them sticky in the product.

This role is remote, but prefer you are located in British Columbia, Alberta, Ontario and Nova Scotia and reports to the VP Platform Marketing & Growth at GymSales.

WHAT YOU’LL DO:

• Evangelize clients and prospects through content and communication: Produce inspiring case studies and testimonials to highlight customers' success and look for opportunities to leverage them as part of the buyer and education journeys where appropriate. Create compelling market-facing collateral ex. case studies, success stories, white papers, product blogs and include these in customer communications as well as social media. Manage peer review sites to ensure content is up-to-date.
• Product team initiatives and support: Be a VIP member of our product teams and work closely with them to drive new features to market, decide on product copy, and create use cases and campaigns for the new features being created.
• Product Campaign execution: Be ready to execute a product campaign from start to finish by putting on copywriter, designer, social media marketing, sales playbook and email marketing hats. Work with our design team to create product graphics and mobile and web screens that help visualize your message in an exciting way. We have in-house designers who can help with more creative or larger projects, but as we move really fast, being able to mix and match, edit, and create graphics for smaller campaigns in Figma will be a must.
• Drive Product and Feature Adoption Analyze product and feature usage and conversion metrics to identify the key features that make our customers sticky or reach their "a-ha!" moment faster. Work with our Product and Content team to incorporate these into our onboarding and product education journeys.
• Team enablement: Collaborate with our internal teams to ensure all new product releases are understood by internal stakeholders to ensure our sales/marketing teams can position the product and customer success/support teams can support our customers. Enable sales team initiatives with impactful collateral, feature messaging and assets.
• Buyer persona research, prospect collection and understanding of the product differentiators: Understand the buyer and the end-user inside out. Build detailed buyer personas. Be the expert on your buyers: their wants and needs, how they buy, and their buying criteria. Be the expert on your end-users and how they use your product. Act as "the voice of the customer" across all functions (i.e., product management, sales, marketing).
• Insights and research and thought leadership support: Contribute to creating impactful thought leadership content pieces by researching relevant topics for particular personas, including SMS and email best practices, marketing compliance, marketing automation, membership and secondary sales tactics just to name a few. Strive to continuously deliver industry, market, and product insights to support product roadmap/positioning, campaign development, and other relevant areas and company growth.
• Execute and Implement Product go-to-market plans (Product GTM): Build and execute the product GTM strategy, lead new product releases, set competitive positioning, and manage "day-to-day" marketing support and initiatives for our product working closely with the Product Management teams and Growth team.

WHAT YOU’LL NEED:

• You have a degree from an accredited university or college in a relevant experience
• You're proficient with Photoshop, Salesforce, Pendo, Asana, and Figma.
• Your background includes marketing of software products, fitness, lifestyle, health, SaaS, or technology.
• You have 8-10+ years of prior B2B product marketing/management experience in the technology/software space (or equivalent skills and knowledge).

AND IT’S GREAT TO HAVE:

• You have extensive experience creating successful product campaigns that feature clear, succinct, and differentiated messaging and storytelling. Not to mention, vast experience in the creation and execution of highly successful value-driven messaging.
• You're an excellent team player with strong attention to detail who sees feedback as an opportunity to identify your blind spots, grow, and achieve amazing results. You're never afraid to lend your expertise or to roll up your sleeves and do what it takes to get the job done.
• You'd describe yourself as having a strategic, analytical, and data-driven mindset with a creative lens.
• You have experience creating product go-to-market plans with examples of your work you'd proudly share with us to back it up.
• Your work ethic, time-management skills, and ability to multitask are things to be admired, and you can juggle multiple projects on an ongoing basis without breaking a sweat or dropping the ball.
• You have excellent communication skills and an unrivaled ability to present complex concepts or material to both technical teams and customers in a way that relates to or speaks directly to the audience in question.
• You have strong writing, analytical, and presentation skills—so much so that you can take the most complex processes and technologies and translate them into simple and digestible content (written, graphical, architectural, and verbal).
• You have a proven track record of scaling high-impact, multi-channel go-to-market efforts for B2B.

WHAT’S IN IT FOR YOU:  

• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• And more! – so many benefits we couldn’t even fit them all here!
• Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• EAP – we get you help when you need it. Period.
• Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.
• Medical/Dental/Vision coverage
• Time Off – with our open PTO policy, you pick when you want time off when it’s best for you!

We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets!

 

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com  

 

ABOUT ABC: 

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.

Founded in 1981, ABC helps over 24,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).  

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!