Associate Manager, Performance And Insights

DescriptionWasserman connects head and heart to meaningfully grow brands, businesses, and careers.We are a partner to the world’s most iconic brands, properties, and talent in ventures across sports, music, entertainment and culture. With expertise in strategic consulting, creative development, marketing, and talent management, Wasserman is committed to driving value and transforming the businesses of our clients for the better.At Wasserman, we let our work speak for itself, but also take great pride in our culture and the people who bring it to life. Founded in 2002 and headquartered in Los Angeles, Wasserman has offices globally in more than 20 cities including Toronto, London, New York, Raleigh, Carlsbad, The Hague, Portland and Shanghai. Learn more at www.teamwass.com.Wasserman is committed to creating a diverse and supportive work environment for all and is proudly an equal opportunity employer. We support a hybrid working environment; the successful candidate will have the flexibility to work from our office in Toronto and a remote location.What are we looking for?Wasserman is looking for a self-motivated, analytical individual to join us as Associate Manager, Performance & Insights, supporting a wide range of client projects. With a focus on research and analytics, this role involves contributing to forward-thinking marketing and sponsorship recommendations for Wasserman’s brand and property clients, specifically in the areas of sport and entertainment.A member of Wasserman’s industry-leading Consulting Division, successful candidates will be comfortable with rigorous data and discovery, utilizing Wasserman tools to conduct campaign & event measurement, scorecarding, brand health tracking, and impact reporting.If you have a passion for problem-solving and want to be part of an exciting, high-performance agency that puts people first, then we would love to hear from you!What will you do?Reporting to a Manager, Performance & Insights, this is a unique opportunity to be part of a growing segment of Wasserman’s insight-led, global, consulting practice. The successful candidate will work with teams from across multiple divisions to provide data-driven solutions that drive results for our clients.

• Develop consumer segmentation solutions, delivering unique fan profiles representing consumer attitudes and behaviours
• Monitor media, trends and the changing sports landscape for key industry developments
• Conduct audience intelligence utilizing social listening and other data sources that shape insights required to inform business and marketing strategy
• Drive project management efforts, determining critical milestones, and reporting progress in a timely manner
• Contribute to primary and secondary research projects to gather data, analyze and extract insights across various client categories and industry verticals
• Foster a positive, collaborative, teamwork environment while managing a team of consulting professionals
• Design and develop custom research methodologies including, but not limited to, consumer surveying, business analysis and brand health
• Support the development of client deliverables, POV’s, reporting tools, and supporting materials
• Utilize proprietary and syndicated research tools to conduct sponsorship measurement to determine the return-on-investment and strategic fit for the client
• Build data visualization tools (charts, graphs, maps, etc.) to communicate trends, outliers, and patterns in an accessible manner

RequirementsWhat Do You Need to Succeed?

• Ability to work in a fast-paced environment under pressure, managing multiple projects and deadlines simultaneously.
• Familiarity with the research lifecycle and market research principles and sampling techniques.
• Experience with syndicated research tools (e.g. Nielsen, Vividata, Scarborough, Global Web Index) is preferred.
• High level of initiative and ability to work well both independently and in a team environment.
• An interest in sports, entertainment, and / or blockchain technology.
• High-level proficiency with Microsoft Office applications; advanced skills in PowerPoint and Excel, with an ability to manage complex datasets.
• Ability to script, program and test surveys using online tools is helpful.
• Familiarity / experience with quantitative analysis.
• Capacity to learn additional statistical programs and methodology.
• Innate curiosity and critical thinking skills, with the ability to turn data into key insights that guide practical, strategic recommendations.
• Strong attention to detail and highly organized.
• Superior interpersonal skills – must be able to work with a diverse group of internal and external partners.
• Understanding of survey flow and logic is an asset.

Minimum Years Of Experience Necessary

• 1+ years relevant experience preferably in strategic brand, sponsorship consulting, and/or insights & analytics functions.

Minimum Degree(s) And Certification(s) Required

• Bachelor's Degree in business and/or marketing or equivalent experience.

Benefitscompetitive salary, RRSP matching, and much more!