Strategic Insights Analyst Jobs

Description & Requirements
about this team
The Strategy & Insights team is a trusted partner in the development of long and short range strategies, working cross-functionally with the entire business on key strategic initiatives. Within that, the Insights Centre of Excellence is responsible for bringing a comprehensive view to market, guest and product insights, drawing on multiple sources and data to answer strategic enterprise level questions. Our team enables strategy partners by designing, conducting, and analyzing consumer behaviour and the competitive landscape to deliver a strong fact base of insights for leadership decision-making. Both qualitative and quantitative in nature, as well as spanning insight and foresight, the COE holds a variety of roles and responsibilities and is a new and growing team.
a day in the life

• Work closely with Market Insights Manager and other key stakeholders to ensure understanding of context, key questions and objectives, and desired outputs
• Present key information, verbally, visually or written, in a way that is succinct, accessible and understandable to partners
• Support with qualitative interviews where needed, such as note-taking or discussion guide creation
• Review and pull themes/trends from Voice of Guest reports or social analytics reviews to develop actionable insights
• Coding open-ended responses from surveys
• Ensure data accuracy and hygiene
• Support in programming and quality checking surveys and screeners
• Support with day to day data cuts and analyses – including using Power BI, excel, guest surveys, market surveys, Brand Health Tracker
• Run pivot tables or use other software to create data tables
• Support with synthesis of data and research including supporting in building out an Enterprise Insight compendium and with our bi-annual Market Intelligence Reports – analyzing across teams for unmet needs

nice to haves

• Strong analytical skills, critical thinker
• Knowledge of SPSS, Power BI and other data running software skills; knowledge of database structures and design
• Bachelor’s degree in relevant field (e.g. social sciences, statistics, business, marketing)
• Quantitative research skills: data cuts and ability to read data tables proficiently
• 1-4 years experience in relevant field, (e.g. market research)
• Strong communication skills, written and verbal

must haves

• Foster connection by putting people first and building trusting relationships.
• Communicate with honesty and kindness and create the space for others to do the same.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.