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Analyst, Marketing Operations Jobs
Company | Neo Financial |
Address | Calgary, Alberta, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-09-22 |
Posted at | 8 months ago |
Description
- Workflow Strategy Build and Maintenance: Develop and manage marketing workflows, including lead scoring, email automation, and campaign tracking. Continuously optimize workflows for maximum efficiency and alignment with business goals.
- Data Analysis and Reporting: Collect, analyze, and interpret marketing data to identify trends, patterns, and opportunities for optimization suggesting A/B testing strategies. Develop regular reports and dashboards that provide actionable insights to marketing and leadership teams.
- Process Optimization: Identify inefficiencies in marketing processes and workflows, proposing and implementing solutions for improved efficiency and effectiveness. Collaborate with loyalty, marketing, and creative teams to establish standardized processes for campaign execution and data integrity.
- Communication Template Creation and Maintenance: Create and maintain templates for various marketing communications, including emails, newsletters, push notifications, and in app messaging. Collaborate with content and design teams to ensure consistent brand tone and voice.
- Cross-Functional Collaboration: Collaborate with lifecycle marketing, creative, and other relevant departments to align marketing strategies with overall business goals. Participate in meetings to communicate findings, insights, and recommendations to stakeholders.
- Ability to work collaboratively in cross-functional teams.
- Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
- Excellent attention to detail and organizational skills.
- Effective communication and presentation skills to convey complex findings to non-technical stakeholders.
- Experience in marketing operations, or a related role.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Problem-solving aptitude with a proactive and results-oriented approach.
- Proficient in Excel / Google Sheets. Knowledge of SQL or Python is a plus.
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