Vp, Sports & Entertainment Jobs

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
Department Overview
EssenceMediacom Sport, Entertainment & Culture (SE&C) is an award-winning partnerships and brand engagement division of EssenceMediacom. Our aim is to ensure our client’s sponsorship activities are impactful, accountable and aligned with their wider communications objectives to drive maximum success and efficiency from sponsorship as a key component of the communication system. Being part of the world’s leading integrated communication agency, the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of all channels where sponsorship is executed to identify, secure, and develop sport, entertainment and culture partnerships that deliver long lasting brand impact.
EssenceMediacom Sport, Entertainment & Culture works closely with each department within the organization, however it’s intrinsically aligned with EssenceMediacom’s Media Partnerships, Influencer Marketing and Content Production divisions.
EssenceMediacom Sport, Entertainment & Cultures’ offering is built on the following key pillars:

• New Business Cultivation
• Partnership Marketing
• Sponsorship Negotiation
• Sponsorship Activation & Account Management
• Sponsorship Measurement
• Brand Consulting

Position Overview

• This position provides day-to-day management of all aspects related to Sport, Entertainment & Culture marketing partnerships, and represents the lead contact for all EssenceMediacom relationships within all SE&C Properties and Media Rights Holders across the industries within the territory.
• The incumbent will work closely with EssenceMediacom Sport, Entertainment & Culture’s global network in delivering best practices to local clients, and aligning and sharing resources globally, where appropriate; and collaborate with the Media Client Service Teams to support and align on overall account management and sponsorship marketing relevance to help the client achieve overall marketing objectives.

Skills And Behaviour

• Strategic, creative and innovative thinker
• Exceptional communication and presentations skills
• Exceptional interpersonal skills, and relationship management skills
• Ability to navigate client relationships from Executive levels right through to junior staff
• Highly developed sales and business development skills
• Ability to influence others
• Ability to work collaboratively in a team environment
• Self-starter, solutions oriented, drives results
• Articulate and skilled at effectively communicating information and ideas in written and verbal format to senior level contacts and stakeholders
• Experienced negotiator with an ability to work within a complex deal framework
• Detail orientated, with strong time management skills

Key Accountabilities
Accounts/Clients:

• Provide direct, day-to-day leadership and strategic direction on all aspects of the SE&C marketing business unit
• Lead the submission for relevant awards, and the creation of all submission materials
• Monitor and ensure consistency of client service across the client base
• Lead all negotiations on behalf of client, deliver value-added services and establish a key point of differentiation relative to competitors
• Act as the Subject Matter Expert on all issues relating to SE&C Marketing, including having a strong understanding of SE&C media partnerships
• Review client briefs and identify business solutions that relate to SE&C marketing
• Develop strong collaborative relationships with all partner agencies. Provide point of view and strategic and creative input into the develoment of programs initiated at partner agencies
• Identify strategic opportunities and develop initial concepts against key marketing and media initiatives
• In collaboration with internal teams, ensure strong alignment on overall client marketing objectives
• Help provide guidance to leveraging and activation activities to support sport marketing work
• Based on feedback and direction from clients, fully develop up to individual concepts to execution-ready status, including full sponsorship rights, budgets, and related media support in partnership with the media partnership division
• Lead the creation of sponsorship marketing plans and the identification of KPIs / measurement plans
• Establish a deep knowledge of the clients to proactively identify ways to build business
• Leverage SE&C property resources to deliver complete and effective reporting on sponsorship activity to clients
• Develop strong client relationships and a detailed client contact and relationship strategy
• Lead delivery of client work where needed – working hand in hand with the position’s Senior Director (who reports to this position)

Team

• Participate in the recruitment and selection of staff
• Develop direct reports into high performing cohesive team
• Lead by example while developing, motivating and coaching team
• Lead and inspire others
• Set clear direction, objectives a nd KPI’s for the team and individuals within the team
• Create a team culture which emphasizes excellence of delivery and focus on outcomes and results
• Implement the most appropriate team structure to deliver business targets
• Work with HR to improve talent and competence levels within team

Growth Targets And Financial Responsibilities

• Assume financial responsibility for client relationships
• Responsible to achieve financial target for EssenceMediacom Sport, Entertainment & Culture
• Seek opportunities to partner with New Business Team on new business pitches where applicable
• Work closely with C-Suite Executives and all other SVPs to future proof our client relationships putting strategy, business science and digital at the heart of client business profitably

Education And Experience

• 10+ years business management experience
• Thorough understanding of competitive agency landscape, key trends
• Established network across the sport, entertainment, media and other related industries
• Experience within the media industry an asset
• Solid track record building and managing a high performance teams
• International experience an asset
• Post-secondary degree with a focus on marketing
• Significant experience operating successfully, in a complex multi-stakeholder environment
• 10+ years in strategic sport and sponsorship marketing roles; developing and packaging services to reflect evolving client needs and agency revenue targets

About Essencemediacom
EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together .